Tech & Startup Marketing

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

Reading time: 4 mins

1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.

Read More

PPC for B2B Cybersecurity Marketing LinkedIn for B2B

SEO for Startups: Get It Right from Day 1

SEO for Startups: Get It Right from Day 1

Reading time: 7 mins, to really get it

Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well, implementing it sometimes feels insurmountable. SEO has many aspects to it, and most startups just don’t have the necessary time to invest in it. Thankfully, you don’t really need to do it all.

Read More

Startup Marketing SEO

Your Startup's Content Marketing KPIs - Step by Step

Your Startup's Content Marketing KPIs - Step by Step

Reading Time: 4 mins

Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need to break it down into components: what are the goals you’re trying to reach using content? How can you measure them? What types of content will help you reach your goals?

Read More

Startup Marketing

Remarketing on LinkedIn for B2B - How to

Remarketing on LinkedIn for B2B - How to

Reading Time: 3 mins

This past month has been full of new improvements from LinkedIn, especially for B2B advertisers and we’re all about the “How tos”. This time LinkedIn have released a Matched Audiences tool, which allows further custom audience targeting. Basically, this means we have more targeting options, but most of all, we now can (finally!) remarketing our website visitors and selected audiences. So let’s get down to it.

Read More

PPC for B2B LinkedIn for B2B

LinkedIn Lead Generation Forms - How To

LinkedIn Lead Generation Forms - How To

Reading time: 2 mins

In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of support for any integrations and lack of new features, made it always a very pale version of Facebook.

Read More

LinkedIn for B2B New Features

4 Steps to Choosing the Best Marketing Automation Platform for Your Startup

4 Steps to Choosing the Best Marketing Automation Platform for Your Startup

Reading time: 5 mins

Marketing automation is an essential part of your inbound marketing arsenal. Many B2B startups turn to content marketing to generate leads, but without the right marketing automation platform to manage, score, qualify and nurture those leads, your startup cannot fully realize the benefits of your content marketing efforts.  

Read More

Startup Marketing Marketing Automation

9 Must Read UK Cybersecurity Blogs

9 Must Read UK Cybersecurity Blogs

Reading time: between 3-15, up to you. 

While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK.

Read More

Content Marketing Cybersecurity Marketing

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Reading time: 3 mins

This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of evidence to support them, this is a convenient and rather narrow-sighted view. What about what fellow women subject each other to in the workplace? From my experience, they are equally destructive.

Read More

Startup Marketing CIO

Who is Your B2B Buyer Persona? A Startup Guide

Who is Your B2B Buyer Persona? A Startup Guide

Reading time: 4 mins

Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.

Read More

Startup Marketing B2B Marketing Buyer Personas

Startup Events Not to be Missed in 2017

Startup Events Not to be Missed in 2017

Reading time: 3 mins

If you’re starting a tech company, you’re probably too busy to keep track of the conferences and shows that can help your business get a leg up. Don’t worry, we keep track of all the tech and marketing conferences. So to help you plan, here are the top tech startup events that will be held in the first few months of 2017 (We’ll continue to update this blog with details on events that are being held later in the year).

Read More

Trade Show Startup Marketing

Sign Up For Updates

Sign up for HubSpot trial
B2b_transparent.png