Tech & Startup Marketing

7 Website Optimization No Brainers for B2B Lead Generation

7 Website Optimization No Brainers for B2B Lead Generation

Reading time: 4 breezy mins

Popups tend to get a bad rep, in our opinion, quite undeservingly. Gone are the days when pop ups were synonymous with mere noise polluting your website and annoying your audience.

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Lead Generation Marketing tools

Best Events to Attend at CyberWeek 2017

Best Events to Attend at CyberWeek 2017

Reading time: 3 quick mins

Israel has long been a force within the cybersecurity community. But recent years have seen the security sector within Israel boom. Israel is now the second largest cybersecurity market in the world, second only to the USA. This security explosion has seen over 300 cybersecurity startups in 2016, and The Ministry of Defense’s International Defense Cooperation Directorate (SIBAT) announced last November that 2017 will be Israel's “year of cybersecurity exports”.

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Trade Show Cyber Week 2017

In-House Marketing vs. Marketing Agency: New Research Reveals Why 96% of Companies Have Already Decided

In-House Marketing vs. Marketing Agency: New Research Reveals Why 96% of Companies Have Already Decided

Reading time:  Approx 3.5 min

To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency?

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Outsource Marketing vs. In-house B2B Marketing

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Reading time: A mere 4 mins

WannaCry is the latest in the long string of high-profile cyberattacks to splash doomsday scenarios all over the news. Ashley Maddison, Target, Sony, Tesco and Yahoo, among others, have caused quite a stir across the cybersecurity community. But WannaCry stood out even among those breaches due to its immense reach and massive scale, impacting over 10,000 organizations and 200,000 individuals in over 150 countries.

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Startup Marketing Newsjacking Cybersecurity Marketing

Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works

Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works

Reading time: 7 inspiring mins

Just how old is content marketing? While usually associated with online marketing, the concept of creating and distributing valuable, relevant and consistent content long predates digital age. In fact, even though the term was first coined in 2001 (by Penton Custom Media), the oldest example of content marketing dates back to 1732.

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Content Marketing Startup Marketing

10 Hot AI Blogs You Should Follow, Religiously

10 Hot AI Blogs You Should Follow, Religiously

Reading time: 3 great mins

Artificial Intelligence (AI) is a blossoming area of tech. It has been changing our lives for decades, but never has it been more pervasive than now. The impact of AI on our future is still up for a debate. It could either make all our dreams come true, or destroy society and the world as we know it.

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Content Marketing Startup Marketing AI Marketing

PR Guide for Startups: Outsourcing vs. In-house

PR Guide for Startups: Outsourcing vs. In-house

Reading Time: 7-8 mins (totally worth your time)

4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to reach anyone. Bloggers and websites focusing on the tech and startup scenes were hungry for information. Life seemed straight forward for startups who wanted to tell the world about their idea. Who needed an expensive agency when self-generated social media activity could do an effective job for you?

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Startup PR Startup Marketing

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

Reading time: 4 mins

1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.

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PPC for B2B Cybersecurity Marketing LinkedIn for B2B

This is Why Your SEO Efforts Aren't Paying Off

This is Why Your SEO Efforts Aren't Paying Off

Reading time: 7 mins, to really get it

Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well, implementing it sometimes feels insurmountable. SEO has many aspects to it, and most startups just don’t have the necessary time to invest in it. Thankfully, you don’t really need to do it all.

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Startup Marketing SEO

Your Startup's Content Marketing KPIs - Step by Step

Your Startup's Content Marketing KPIs - Step by Step

Reading Time: 4 mins

Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need to break it down into components: what are the goals you’re trying to reach using content? How can you measure them? What types of content will help you reach your goals?

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Startup Marketing

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