Tech & Startup Marketing

9 Must Read UK Cybersecurity Blogs

9 Must Read UK Cybersecurity Blogs

Reading time: between 3-15, up to you. 

While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK.

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Content Marketing Cybersecurity Marketing

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Reading time: 3 mins

This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of evidence to support them, this is a convenient and rather narrow-sighted view. What about what fellow women subject each other to in the workplace? From my experience, they are equally destructive.

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Startup Marketing CIO

Who is Your B2B Buyer Persona? A Startup Guide

Who is Your B2B Buyer Persona? A Startup Guide

Reading time: 4 mins

Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.

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Startup Marketing B2B Marketing Buyer Personas

Startup Events Not to be Missed in 2017

Startup Events Not to be Missed in 2017

Reading time: 3 mins

If you’re starting a tech company, you’re probably too busy to keep track of the conferences and shows that can help your business get a leg up. Don’t worry, we keep track of all the tech and marketing conferences. So to help you plan, here are the top tech startup events that will be held in the first few months of 2017 (We’ll continue to update this blog with details on events that are being held later in the year).

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Trade Show Startup Marketing

HubSpot for Startups: a Few Unknown Tricks

HubSpot for Startups: a Few Unknown Tricks

Reading time: 3 fun minutes

Life is all about online marketing (did I go too far?). Content, PPC, social media, lead nurturing, you name it, are the ways to interact with your audience. And the marketing automation tool for the job, is Hubspot, my favorite. For those of you who haven’t seen our previous blogs, Hubspot is an inbound marketing software platform that can help your company attract new online visitors, generate leads, and close sales.

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HubSpot

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

Reading time: 5 mins should do it!

We all know it’s imperative to constantly develop new strategies for tangible growth and marketing ROI. Last week I talked about Google AdWords’ latest updates  and features in PPC for B2B and this week I’d like to dive into what the social channels have to offer.

Let’s see how the top tools and features in PPC for B2B can help us as marketers address the challenges and complexities that we’ll be presented with over the coming months.

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PPC for B2B

New (and updated) Features in PPC for B2B - Part 1

New (and updated) Features in PPC for B2B - Part 1

Reading time: 5 mins, to really let it sink in.

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PPC for B2B

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

Reading time: 5 mins is all it takes!

These days, all marketers talk about is inbound marketing and how important it is to establish a strong online presence to grow and keep growing. In fact, when Hubspot interviewed over 4,500 companies for their the "State of Inbound 2016” report, 73% stated that inbound marketing was their organization’s top priority. And we agree that it should be a priority. The issue is, too many businesses ignore a very important tactic: PPC.

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Inbound Marketing PPC for B2B

9 Cybersecurity Trade Shows Not To Be Missed

9 Cybersecurity Trade Shows Not To Be Missed

Reading time: A quick and easy 4 minutes..

Cybersecurity trade shows are a great opportunity to learn from the experts and network with professionals in the nonstop industry of cybersecurity. With so many events taking place year-round, attending every show, conference and expo on the calendar is simply impossible.

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Trade Show Cybersecurity Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

Reading time: 5 mins

This blog was originally posted on Outbrain.com.

It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for companies of all sizes looking to make an impact on their industries.

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Content Marketing Startup Marketing B2B Marketing

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