Tech & Startup Marketing

Startup Events Not to be Missed in 2017

Startup Events Not to be Missed in 2017

Reading time: 3 mins

If you’re starting a tech company, you’re probably too busy to keep track of the conferences and shows that can help your business get a leg up. Don’t worry, we keep track of all the tech and marketing conferences. So to help you plan, here are the top tech startup events that will be held in the first few months of 2017 (We’ll continue to update this blog with details on events that are being held later in the year).

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Trade Show Startup Marketing

HubSpot for Startups: a Few Unknown Tricks

HubSpot for Startups: a Few Unknown Tricks

Reading time: 3 fun minutes

Life is all about online marketing (did I go too far?). Content, PPC, social media, lead nurturing, you name it, are the ways to interact with your audience. And the marketing automation tool for the job, is Hubspot, my favorite. For those of you who haven’t seen our previous blogs, Hubspot is an inbound marketing software platform that can help your company attract new online visitors, generate leads, and close sales.

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HubSpot

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

Reading time: 5 mins should do it!

We all know it’s imperative to constantly develop new strategies for tangible growth and marketing ROI. Last week I talked about Google AdWords’ latest updates  and features in PPC for B2B and this week I’d like to dive into what the social channels have to offer.

Let’s see how the top tools and features in PPC for B2B marketers can help us address the challenges and complexities that we’ll be presented with over the coming months.

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PPC for B2B

New (and updated) Features in PPC for B2B - Part 1

New (and updated) Features in PPC for B2B - Part 1

Reading time: 5 mins, to really let it sink in.

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PPC for B2B

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

Reading time: 5 mins is all it takes!

These days, all marketers talk about is inbound marketing and how important it is to establish a strong online presence to grow and keep growing. In fact, when Hubspot interviewed over 4,500 companies for their the "State of Inbound 2016” report, 73% stated that inbound marketing was their organization’s top priority. And we agree that it should be a priority. The issue is, too many businesses ignore a very important tactic: PPC.

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Inbound Marketing PPC for B2B

9 Cybersecurity Trade Shows Not To Be Missed

9 Cybersecurity Trade Shows Not To Be Missed

Reading time: A quick and easy 4 minutes..

Cybersecurity trade shows are a great opportunity to learn from the experts and network with professionals in the nonstop industry of cybersecurity. With so many events taking place year-round, attending every show, conference and expo on the calendar is simply impossible.

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Trade Show Cybersecurity Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

Reading time: 5 mins

This blog was originally posted on Outbrain.com.

It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for companies of all sizes looking to make an impact on their industries.

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Content Marketing Startup Marketing B2B Marketing

Tricks of the Trade: Repurposing Content the Right Way

Tricks of the Trade: Repurposing Content the Right Way

Reading time: 5 enlightening minutes

We all understand what an important part content plays in our marketing strategy. The problem is, you know, it’s time consuming. 

The average blog post is at least 500 words, and for most individuals, that means about two to three hours of work, if not more. Now, multiply that by a minimum of two blogs a week and your marketing team is spending almost a 1/4 of their time writing blog content. So, it needs to be worthwhile. One way to increase your content’s value is to repurpose it on different platforms.

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Repurposing Reddit Quora

The Rise of the CMO Superhero

The Rise of the CMO Superhero

Reading time: 3 mins

This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A CEO may be the center of attention and accolades, but the path to glory is paved by a more-than-average CMO. What does it take to be that CMO?

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Startup Marketing

Top 10 Cloud Computing Blogs to Follow

Top 10 Cloud Computing Blogs to Follow

Reading time: 3 fun minutes

Hyper Converged infrastructure, lift-and-shift tools for migration, industry-specific SaaS. Those are just three of the 10 key cloud computing developments the research firm Forrester expects to take the spotlight in 2017.

The Forrester list alone is a lot to consider, but keep in mind there are dozens upon dozens – hundreds, really – of sources offering expertise and advice on cloud computing. Pardon the pun, but it’s just simply too much to compute.

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Cloud Computing

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