Tech & Startup Marketing

Tricks of the Trade: Repurposing Content the Right Way

Tricks of the Trade: Repurposing Content the Right Way

Reading time: 5 enlightening minutes

We all understand what an important part content plays in our marketing strategy. The problem is, you know, it’s time consuming. 

The average blog post is at least 500 words, and for most individuals, that means about two to three hours of work, if not more. Now, multiply that by a minimum of two blogs a week and your marketing team is spending almost a 1/4 of their time writing blog content. So, it needs to be worthwhile. One way to increase your content’s value is to repurpose it on different platforms.

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Repurposing Reddit Quora

The Rise of the CMO Superhero

The Rise of the CMO Superhero

Reading time: 3 mins

This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A CEO may be the center of attention and accolades, but the path to glory is paved by a more-than-average CMO. What does it take to be that CMO?

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Startup Marketing

Top 10 Cloud Computing Blogs to Follow

Top 10 Cloud Computing Blogs to Follow

Reading time: 3 fun minutes

Hyper Converged infrastructure, lift-and-shift tools for migration, industry-specific SaaS. Those are just three of the 10 key cloud computing developments the research firm Forrester expects to take the spotlight in 2017.

The Forrester list alone is a lot to consider, but keep in mind there are dozens upon dozens – hundreds, really – of sources offering expertise and advice on cloud computing. Pardon the pun, but it’s just simply too much to compute.

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Cloud Computing

Our First HubSpot Event

Our First HubSpot Event

As you may have noticed, we’re big HubSpot advocates. We work with many startups and recommend them all to shift their marketing and sales activities to this one platform, and enjoy the wonder that is HubSpot. So We figured the best way to get our message through, was to bring HubSpot to you.

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HubSpot Event

Startup Marketing HubSpot

Hubspot for Startups, It's a Must!

Hubspot for Startups, It's a Must!

Reading time: A brief 2.5 minutes, just time for a cup of coffee! 

As an Inbound Marketing Agency, one of  the question we get asked the most is, “When should we start marketing automation?”. Our answer hasn’t changed once - from day one! Our only reservation being, “or once you have a consistent 20-25 leads per month”, that’s about when all the many tools you’ve been integrating, lose their cool and things get messy.

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Startup Marketing HubSpot Marketing Automation

HubSpot for Startups: The Features You Don't Want to Miss

HubSpot for Startups: The Features You Don't Want to Miss

Reading time: The best 8 minutes of your week!

It’s safe to say that we all look for tools that will give us the most value, and cover the most grounds. The mess begins when we need to integrate different products to our CRM and add more and more sources. To relieve us from this, HubSpot have added exciting new tools and functions that’ll take everyone's inbound marketing and sales activities to the next level. When you build your growth on HubSpot, you'll have one set of tools that is seamlessly connected from sales to marketing to CRM.

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Startup Marketing HubSpot

Inbound 2016: We’re Not B2B Marketers – We’re B2H Marketers

Inbound 2016: We’re Not B2B Marketers – We’re B2H Marketers

Reading time: 4 fun mins!

I am sitting here at Inbound 2016, excited and energized as thousands of participants from across a wide spectrum of industries gather to discuss and debate the ongoing developments in the world of Inbound marketing. It has been an amazing few days and I wanted to share a few takeaways from the keynote speech, educational breakouts and networking discussions.

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HubSpot Inbound Marketing

B2B Startup Marketing KPIs: Why It’s Important & Which Metrics Matter

B2B Startup Marketing KPIs: Why It’s Important & Which Metrics Matter

Reading time: 6 minutes you'll thank us for 

“An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder.

Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must you offer a great product or service, but you also have to sell it exceptionally well, thus the importance of marketing.

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Startup Marketing

An IT Marketing Guide to SaaS and Cloud Tech Lead Generation

An IT Marketing Guide to SaaS and Cloud Tech Lead Generation

Reading time: 5 mins.

If you want new leads (and obviously you do), your offers have to shine. In the SaaS world, there will likely be more than $270 billion in product and service sales between 2015- 2020, and that means relentlessly fierce competition. Cutting through the noise means making offers that are simply too good to pass up.

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Lead Generation

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