Tech & Startup Marketing

Our First HubSpot Event

Our First HubSpot Event

As you may have noticed, we’re big HubSpot advocates. We work with many startups and recommend them all to shift their marketing and sales activities to this one platform, and enjoy the wonder that is HubSpot. So We figured the best way to get our message through, was to bring HubSpot to you.

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HubSpot Event

Startup Marketing HubSpot

Hubspot for Startups, It's a Must!

Hubspot for Startups, It's a Must!

Reading time: A brief 2.5 minutes, just time for a cup of coffee! 

As an Inbound Marketing Agency, one of  the question we get asked the most is, “When should we start marketing automation?”. Our answer hasn’t changed once - from day one! Our only reservation being, “or once you have a consistent 20-25 leads per month”, that’s about when all the many tools you’ve been integrating, lose their cool and things get messy.

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Startup Marketing HubSpot Marketing Automation

HubSpot for Startups: The Features You Don't Want to Miss

HubSpot for Startups: The Features You Don't Want to Miss

Reading time: The best 8 minutes of your week!

It’s safe to say that we all look for tools that will give us the most value, and cover the most grounds. The mess begins when we need to integrate different products to our CRM and add more and more sources. To relieve us from this, HubSpot have added exciting new tools and functions that’ll take everyone's inbound marketing and sales activities to the next level. When you build your growth on HubSpot, you'll have one set of tools that is seamlessly connected from sales to marketing to CRM.

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Startup Marketing HubSpot

Inbound 2016: We’re Not B2B Marketers – We’re B2H Marketers

Inbound 2016: We’re Not B2B Marketers – We’re B2H Marketers

Reading time: 4 fun mins!

I am sitting here at Inbound 2016, excited and energized as thousands of participants from across a wide spectrum of industries gather to discuss and debate the ongoing developments in the world of Inbound marketing. It has been an amazing few days and I wanted to share a few takeaways from the keynote speech, educational breakouts and networking discussions.

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HubSpot Inbound Marketing

B2B Startup Marketing KPIs: Why It’s Important & Which Metrics Matter

B2B Startup Marketing KPIs: Why It’s Important & Which Metrics Matter

Reading time: 6 minutes you'll thank us for 

“An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder.

Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must you offer a great product or service, but you also have to sell it exceptionally well, thus the importance of marketing.

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Startup Marketing

An IT Marketing Guide to SaaS and Cloud Tech Lead Generation

An IT Marketing Guide to SaaS and Cloud Tech Lead Generation

Reading time: 5 mins.

If you want new leads (and obviously you do), your offers have to shine. In the SaaS world, there will likely be more than $270 billion in product and service sales between 2015- 2020, and that means relentlessly fierce competition. Cutting through the noise means making offers that are simply too good to pass up.

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Lead Generation

Top 10 IoT Security Blogs You've Been Looking For

Top 10 IoT Security Blogs You've Been Looking For

Reading Time: A fun 4 minutes!

IoT. The more it evolves, the more it will change the way we live our day to day lives. But as always, especially when it comes to technology (have you seen the new Black Mirror?), great power comes with great responsibility in the form of IoT security.

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Cybersecurity Marketing IoT Security

5 Ways to Use LinkedIn to Grow Your B2B Startup

5 Ways to Use LinkedIn to Grow Your B2B Startup

Reading time: 3 mins

Whether you’re the CMO of an enterprise platform or of a budding startup, generating leads is rarely easy.  With 450 million users, LinkedIn has taken the slot as the social platform notorious for connecting professionals across multiple industries, no surprise there. However, it has also become crowded and competitive and it’s important for a startup (especially) to learn how to stand out. 68.9% of salespeople use LinkedIn for lead development, and In order to cut through the horde of businesses, you need to do more to better leverage LinkedIn as a powerful B2B marketing tool. We’ve done the legwork for you. 

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Startup Marketing LinkedIn for B2B

How It’s Done: Personalize Your Website to Boost Conversions

How It’s Done: Personalize Your Website to Boost Conversions

By Assaf Dudai

Reading time: 6 inspiring minutes

The era of personalization, if you haven’t noticed thus far, is upon us. Actually it’s been lurking for quite a while; an Adobe survey conducted all the way back in 2014 found that one-third of marketers said personalization would be key moving forward. What has happened in the two-plus years since?

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Website personalization for B2B

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