Tech & Startup Marketing

Remarketing on LinkedIn for B2B - How to

Remarketing on LinkedIn for B2B - How to

Reading Time: 3 mins

This past month has been full of new improvements from LinkedIn, especially for B2B advertisers and we’re all about the “How tos”. This time LinkedIn have released a Matched Audiences tool, which allows further custom audience targeting. Basically, this means we have more targeting options, but most of all, we now can (finally!) remarketing our website visitors and selected audiences. So let’s get down to it.

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PPC for B2B LinkedIn for B2B

LinkedIn Lead Generation Forms - How To

LinkedIn Lead Generation Forms - How To

Reading time: 2 mins

In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of support for any integrations and lack of new features, made it always a very pale version of Facebook.

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LinkedIn for B2B New Features

4 Easy Steps to Choosing the Best Marketing Automation Platform for Your Startup

4 Easy Steps to Choosing the Best Marketing Automation Platform for Your Startup

Reading time: 5 mins

Marketing automation is an essential part of your inbound marketing arsenal. Many B2B startups turn to content marketing to generate leads, but without the right marketing automation platform to manage, score, qualify and nurture those leads, your startup cannot fully realize the benefits of your content marketing efforts.  

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Startup Marketing Marketing Automation

9 Must Read UK Cybersecurity Blogs

9 Must Read UK Cybersecurity Blogs

Reading time: between 3-15, up to you. 

While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK.

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Content Marketing Cybersecurity Marketing

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Reading time: 3 mins

This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of evidence to support them, this is a convenient and rather narrow-sighted view. What about what fellow women subject each other to in the workplace? From my experience, they are equally destructive.

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Startup Marketing CIO

Who is Your B2B Buyer Persona? A Startup Guide

Who is Your B2B Buyer Persona? A Startup Guide

Reading time: 4 mins

Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.

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Startup Marketing B2B Marketing Buyer Personas

Startup Events Not to be Missed in 2017

Startup Events Not to be Missed in 2017

Reading time: 3 mins

If you’re starting a tech company, you’re probably too busy to keep track of the conferences and shows that can help your business get a leg up. Don’t worry, we keep track of all the tech and marketing conferences. So to help you plan, here are the top tech startup events that will be held in the first few months of 2017 (We’ll continue to update this blog with details on events that are being held later in the year).

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Trade Show Startup Marketing

HubSpot for Startups: a Few Unknown Tricks

HubSpot for Startups: a Few Unknown Tricks

Reading time: 3 fun minutes

Life is all about online marketing (did I go too far?). Content, PPC, social media, lead nurturing, you name it, are the ways to interact with your audience. And the marketing automation tool for the job, is Hubspot, my favorite. For those of you who haven’t seen our previous blogs, Hubspot is an inbound marketing software platform that can help your company attract new online visitors, generate leads, and close sales.

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HubSpot

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

Reading time: 5 mins should do it!

We all know it’s imperative to constantly develop new strategies for tangible growth and marketing ROI. Last week I talked about Google AdWords’ latest updates  and features in PPC for B2B and this week I’d like to dive into what the social channels have to offer.

Let’s see how the top tools and features in PPC for B2B can help us as marketers address the challenges and complexities that we’ll be presented with over the coming months.

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PPC for B2B

New (and updated) Features in PPC for B2B - Part 1

New (and updated) Features in PPC for B2B - Part 1

Reading time: 5 mins, to really let it sink in.

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PPC for B2B

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