Top B2B Research Tools to Spy on Your Competitors

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You can’t ignore the competition. As much as you want to single-handedly dominate your marketing market, there are other committed professionals who are doing something right for their clients.

You need to know what your competitors are up to for two reasons: You don’t just need to keep up with them but you also need to be one step ahead of them. Having knowledge (or “intelligence” if you want to view this as spy work) allows you to discover new opportunities and set new goals that can help you beat your rivals.

Sneaking up and spying on your competition could be tricky if you had to hide behind bushes – but fortunately you don’t have to rely on that kind of spy craft anymore. Online marketing tools allow you to keep a close watch on competitors from the safety of your office. We use such tools at Marketing Envy when we want to learn insights about our clients’ competitors. Check them out:

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SpyFu: Enter the domain of your competitor and see every place they've appeared on Google in the last nine years: every keyword they've bought on Adwords, every organic rank, and every ad variation. This SEM and SEO tool should be used in collaboration with Google AdWords Keyword Planner, which gives historical insight into which keywords have worked and haven’t worked.


Ghostery MCM: Find out which tools your competitors use to attract, engage and convert site visitors. Compare this information to the tools you use to better understand your comparative strengths and weaknesses and improve your site’s performance.


SimilarWeb: There’s nothing like the power of raw data, and this spy tool relays your competitors’ website traffic statistics in sharp detail. Get insight on any website or any app.


Google Alerts: You don’t need to surf the Web for any mention of a competitor. Simply request alerts on the company names, products and people of the competition and Google will send you an email alert any time they appear on the Web.


AdEspresso: This tool offers a large collection of Facebook advertisements. Look around and draw lessons from the ads that have pleased the social masses.



Some of these tools cost nothing at all. Others are free during a trial period; test them and determine if they’re worth the eventual cost. We recommend trying them all. You’ll be surprised by the amount of data on your competition that’s out there. You can constructively spy on them without having to wear a fake mustache and sunglasses.

We can help you with that.  Contact us for a free consultation to learn more about your competitors and how we help our clients get ahead and reach the right people with the right message; every time.

About the Author
Yonatan Aggat-Galili

Yonatan Aggat-Galili

Yonatan is our resident PPC guru. If it's about optimization, analytics or cooking (food, not numbers) he is your man. When he's not in the office, you'll find him on the court playing semi-professional basketball.

Competitor Research Marketing tools

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