Tech & Startup Marketing

Who is Your B2B Buyer Persona? A Startup Guide

Who is Your B2B Buyer Persona? A Startup Guide

Reading time: 4 mins

Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.

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Startup Marketing B2B Marketing Buyer Personas

7 Startups Beating the Incumbent with Great B2B Content Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

Reading time: 5 mins

This blog was originally posted on Outbrain.com.

It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for companies of all sizes looking to make an impact on their industries.

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Content Marketing Startup Marketing B2B Marketing

10 Tips for Marketing Your B2B Startup on Reddit

10 Tips for Marketing Your B2B Startup on Reddit

Reading Time: 7 mind blowing minutes!

Nowadays, it’s common sense that a Facebook and a LinkedIn profile are must-have marketing assets for B2B startups. I’m certain that you already have presence on all major networks -  Facebook, Twitter, LinkedIn, Instagram... you name it. But what about promoting your startup on Reddit?

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Startup Marketing B2B Marketing Reddit

B2B Marketing Influencer Marketing Cybersecurity Marketing

5 Examples of B2B Thank You Pages That Convert

5 Examples of B2B Thank You Pages That Convert

Reading time:  6 minutes of your time. It's worth it!

When your leads give you their contact information and enter your brand’s buyer journey, it’s an investment of trust on their part. The natural thing for you to do (assuming you were raised properly) is to say “thank you!”.

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B2B Marketing Inbound Marketing

You’re Gonna Have to Work for It! Lead Nurturing for B2B Marketers

You’re Gonna Have to Work for It! Lead Nurturing for B2B Marketers

Reading time: 4 minutes - easy!

We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.

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B2B Marketing Lead nurturing

How Much is Your Lead Worth? Lead Scoring for B2B Marketers

How Much is Your Lead Worth? Lead Scoring for B2B Marketers

Reading time: Take 5!

How much time do your organization’s sales people spend talking to qualified leads? The number may shock you. 

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B2B Marketing Lead Scoring

Influencer Marketing for B2B: Who, What, Why and How

Influencer Marketing for B2B: Who, What, Why and How

Reading time:  Take 3.5 min

It’s not what you know, it’s who you know.

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B2B Marketing Influencer Marketing

5 Hottest and Timeless Marketing FAQs

5 Hottest and Timeless Marketing FAQs

Reading time:  A quick 3 min

There is no doubt that marketing is not what it was five years ago. Marketers are tasked with managing more platforms, content and technologies than ever before in a landscape that is constantly changing. Not only are they expected to keep up with all of these changes, they’re expected to excel at these new marketing opportunities.

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B2B Marketing

B2B Lead Generation: LinkedIn is Changing the Marketing Game…Again

B2B Lead Generation: LinkedIn is Changing the Marketing Game…Again

Reading time:  Approx 3.5 min

In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use it as their primary source of social media marketing.

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B2B Marketing

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