Tech & Startup Marketing

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

Reading time: 4 mins

1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.

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PPC for B2B Cybersecurity Marketing LinkedIn for B2B

Remarketing on LinkedIn for B2B - How to

Remarketing on LinkedIn for B2B - How to

Reading Time: 3 mins

This past month has been full of new improvements from LinkedIn, especially for B2B advertisers and we’re all about the “How tos”. This time LinkedIn have released a Matched Audiences tool, which allows further custom audience targeting. Basically, this means we have more targeting options, but most of all, we now can (finally!) remarketing our website visitors and selected audiences. So let’s get down to it.

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PPC for B2B LinkedIn for B2B

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

Reading time: 5 mins should do it!

We all know it’s imperative to constantly develop new strategies for tangible growth and marketing ROI. Last week I talked about Google AdWords’ latest updates  and features in PPC for B2B and this week I’d like to dive into what the social channels have to offer.

Let’s see how the top tools and features in PPC for B2B can help us as marketers address the challenges and complexities that we’ll be presented with over the coming months.

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PPC for B2B

New (and updated) Features in PPC for B2B - Part 1

New (and updated) Features in PPC for B2B - Part 1

Reading time: 5 mins, to really let it sink in.

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PPC for B2B

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

Reading time: 5 mins is all it takes!

These days, all marketers talk about is inbound marketing and how important it is to establish a strong online presence to grow and keep growing. In fact, when Hubspot interviewed over 4,500 companies for their the "State of Inbound 2016” report, 73% stated that inbound marketing was their organization’s top priority. And we agree that it should be a priority. The issue is, too many businesses ignore a very important tactic: PPC.

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Inbound Marketing PPC for B2B

Facebook vs. LinkedIn - Who Will Rule the B2B World?

Facebook vs. LinkedIn - Who Will Rule the B2B World?

Reading time: 6 minutes to really get it down

The B2B marketing game is highly competitive with everyone wanting a piece of the game. But over the last few years, LinkedIn has easily been the main and only ‘real’ player in the digital B2B marketing space. We even wrote about a blog about its game changing targeting and monitoring features, just last month.  

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Facebook for B2B PPC for B2B LinkedIn for B2B

Failing to See Results from Your Facebook B2B Campaigns? Here’s Why…

Failing to See Results from Your Facebook B2B Campaigns? Here’s Why…

Reading time:  Take 5!

Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for personal interests and social life updates.

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Facebook for B2B PPC for B2B

B2B Lead Generation: LinkedIn is Changing the Marketing Game…Again

B2B Lead Generation: LinkedIn is Changing the Marketing Game…Again

Reading time:  Approx 3.5 min

In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use it as their primary source of social media marketing.

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B2B Marketing PPC for B2B LinkedIn for B2B

PPC for B2B - Best Practices for Lead Generation

PPC for B2B - Best Practices for Lead Generation

Reading time: approx 4 mins

Pay Per Click (PPC) campaigns - if executed with the customer’s needs, concerns and pain points in mind - can create the right kind of awareness around brands, products and offerings.  This, however, is only true when keeping your target audience in mind every step of the way - or funnel, as we like to say in marketing. In this blog, we’ll delve into how your cyber security startup can derive maximum marketing return on investment (ROI) from a measured and customer-focused PPC campaign.

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Lead Generation PPC for B2B

Step-up Your B2B Marketing With Facebook

Step-up Your B2B Marketing With Facebook

Reading time: 4.5 minutes..... quick and easy!

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Facebook for B2B PPC for B2B

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