Tech & Startup Marketing

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

PPC for B2B: What's New on Facebook, LinkedIn & Reddit - Part 2

Reading time: 5 mins should do it!

We all know it’s imperative to constantly develop new strategies for tangible growth and marketing ROI. Last week I talked about Google AdWords’ latest updates  and features in PPC for B2B and this week I’d like to dive into what the social channels have to offer.

Let’s see how the top tools and features in PPC for B2B marketers can help us address the challenges and complexities that we’ll be presented with over the coming months.

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PPC for B2B

New (and updated) Features in PPC for B2B - Part 1

New (and updated) Features in PPC for B2B - Part 1

Reading time: 5 mins, to really let it sink in.

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PPC for B2B

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

PPC for B2B: 3 Tips for a Kickass Inbound Marketing Strategy

Reading time: 5 mins is all it takes!

These days, all marketers talk about is inbound marketing and how important it is to establish a strong online presence to grow and keep growing. In fact, when Hubspot interviewed over 4,500 companies for their the "State of Inbound 2016” report, 73% stated that inbound marketing was their organization’s top priority. And we agree that it should be a priority. The issue is, too many businesses ignore a very important tactic: PPC.

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Inbound Marketing PPC for B2B

Failing to See Results from Your Facebook B2B Campaigns? Here’s Why…

Failing to See Results from Your Facebook B2B Campaigns? Here’s Why…

Reading time:  Take 5!

Now that Facebook is crowned as the social site of choice for B2B decision makers when researching a purchase, marketers need to adjust their sales to navigate the course. Many marketers focus on Google AdWords and LinkedIn as the primary pay-per-click (PPC) platforms, thinking Facebook is designated for personal interests and social life updates.

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Facebook for B2B PPC for B2B

PPC for B2B - Best Practices for Lead Generation

PPC for B2B - Best Practices for Lead Generation

Reading time: approx 4 mins

Pay Per Click (PPC) campaigns - if executed with the customer’s needs, concerns and pain points in mind - can create the right kind of awareness around brands, products and offerings.  This, however, is only true when keeping your target audience in mind every step of the way - or funnel, as we like to say in marketing. In this blog, we’ll delve into how your cyber security startup can derive maximum marketing return on investment (ROI) from a measured and customer-focused PPC campaign.

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Lead Generation PPC for B2B

Step-up Your B2B Marketing With Facebook

Step-up Your B2B Marketing With Facebook

Reading time: 4.5 minutes..... quick and easy!

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Facebook for B2B PPC for B2B

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