Tech & Startup Marketing

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Reading time: A mere 4 mins

WannaCry is the latest in the long string of high-profile cyberattacks to splash doomsday scenarios all over the news. Ashley Maddison, Target, Sony, Tesco and Yahoo, among others, have caused quite a stir across the cybersecurity community. But WannaCry stood out even among those breaches due to its immense reach and massive scale, impacting over 10,000 organizations and 200,000 individuals in over 150 countries.

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Startup Marketing Newsjacking Cybersecurity Marketing

Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works

Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works

Reading time: 7 inspiring mins

Just how old is content marketing? While usually associated with online marketing, the concept of creating and distributing valuable, relevant and consistent content long predates digital age. In fact, even though the term was first coined in 2001 (by Penton Custom Media), the oldest example of content marketing dates back to 1732.

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Content Marketing Startup Marketing

10 Hot AI Blogs You Should Follow, Religiously

10 Hot AI Blogs You Should Follow, Religiously

Reading time: 3 great mins

Artificial Intelligence (AI) is a blossoming area of tech. It has been changing our lives for decades, but never has it been more pervasive than now. The impact of AI on our future is still up for a debate. It could either make all our dreams come true, or destroy society and the world as we know it.

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Content Marketing Startup Marketing AI Marketing

PR Guide for Startups: Outsourcing vs. In-house

PR Guide for Startups: Outsourcing vs. In-house

Reading Time: 7-8 mins (totally worth your time)

4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to reach anyone. Bloggers and websites focusing on the tech and startup scenes were hungry for information. Life seemed straight forward for startups who wanted to tell the world about their idea. Who needed an expensive agency when self-generated social media activity could do an effective job for you?

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Startup PR Startup Marketing

This is Why Your SEO Efforts Aren't Paying Off

This is Why Your SEO Efforts Aren't Paying Off

Reading time: 7 mins, to really get it

Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well, implementing it sometimes feels insurmountable. SEO has many aspects to it, and most startups just don’t have the necessary time to invest in it. Thankfully, you don’t really need to do it all.

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Startup Marketing SEO

Your Startup's Content Marketing KPIs - Step by Step

Your Startup's Content Marketing KPIs - Step by Step

Reading Time: 4 mins

Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need to break it down into components: what are the goals you’re trying to reach using content? How can you measure them? What types of content will help you reach your goals?

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Startup Marketing

4 Easy Steps to Choosing the Best Marketing Automation Platform for Your Startup

4 Easy Steps to Choosing the Best Marketing Automation Platform for Your Startup

Reading time: 5 mins

Marketing automation is an essential part of your inbound marketing arsenal. Many B2B startups turn to content marketing to generate leads, but without the right marketing automation platform to manage, score, qualify and nurture those leads, your startup cannot fully realize the benefits of your content marketing efforts.  

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Startup Marketing Marketing Automation

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Reading time: 3 mins

This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of evidence to support them, this is a convenient and rather narrow-sighted view. What about what fellow women subject each other to in the workplace? From my experience, they are equally destructive.

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Startup Marketing CIO

Who is Your B2B Buyer Persona? A Startup Guide

Who is Your B2B Buyer Persona? A Startup Guide

Reading time: 4 mins

Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.

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Startup Marketing B2B Marketing Buyer Personas

Startup Events Not to be Missed in 2017

Startup Events Not to be Missed in 2017

Reading time: 3 mins

If you’re starting a tech company, you’re probably too busy to keep track of the conferences and shows that can help your business get a leg up. Don’t worry, we keep track of all the tech and marketing conferences. So to help you plan, here are the top tech startup events that will be held in the first few months of 2017 (We’ll continue to update this blog with details on events that are being held later in the year).

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Trade Show Startup Marketing

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