Tech & Startup Marketing

SEO for Startups: Get It Right from Day 1

SEO for Startups: Get It Right from Day 1

Reading time: 7 mins, to really get it

Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well, implementing it sometimes feels insurmountable. SEO has many aspects to it, and most startups just don’t have the necessary time to invest in it. Thankfully, you don’t really need to do it all.

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Startup Marketing SEO

Your Startup's Content Marketing KPIs - Step by Step

Your Startup's Content Marketing KPIs - Step by Step

Reading Time: 4 mins

Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need to break it down into components: what are the goals you’re trying to reach using content? How can you measure them? What types of content will help you reach your goals?

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Startup Marketing

4 Steps to Choosing the Best Marketing Automation Platform for Your Startup

4 Steps to Choosing the Best Marketing Automation Platform for Your Startup

Reading time: 5 mins

Marketing automation is an essential part of your inbound marketing arsenal. Many B2B startups turn to content marketing to generate leads, but without the right marketing automation platform to manage, score, qualify and nurture those leads, your startup cannot fully realize the benefits of your content marketing efforts.  

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Startup Marketing Marketing Automation

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Why I’m Fed up with the Whole ‘Women in Tech’ Rant

Reading time: 3 mins

This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of evidence to support them, this is a convenient and rather narrow-sighted view. What about what fellow women subject each other to in the workplace? From my experience, they are equally destructive.

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Startup Marketing CIO

Who is Your B2B Buyer Persona? A Startup Guide

Who is Your B2B Buyer Persona? A Startup Guide

Reading time: 4 mins

Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.

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Startup Marketing B2B Marketing Buyer Personas

Startup Events Not to be Missed in 2017

Startup Events Not to be Missed in 2017

Reading time: 3 mins

If you’re starting a tech company, you’re probably too busy to keep track of the conferences and shows that can help your business get a leg up. Don’t worry, we keep track of all the tech and marketing conferences. So to help you plan, here are the top tech startup events that will be held in the first few months of 2017 (We’ll continue to update this blog with details on events that are being held later in the year).

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Trade Show Startup Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

Reading time: 5 mins

This blog was originally posted on Outbrain.com.

It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for companies of all sizes looking to make an impact on their industries.

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Content Marketing Startup Marketing B2B Marketing

The Rise of the CMO Superhero

The Rise of the CMO Superhero

Reading time: 3 mins

This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A CEO may be the center of attention and accolades, but the path to glory is paved by a more-than-average CMO. What does it take to be that CMO?

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Startup Marketing

Startup Marketing HubSpot

Hubspot for Startups, It's a Must!

Hubspot for Startups, It's a Must!

Reading time: A brief 2.5 minutes, just time for a cup of coffee! 

As an Inbound Marketing Agency, one of  the question we get asked the most is, “When should we start marketing automation?”. Our answer hasn’t changed once - from day one! Our only reservation being, “or once you have a consistent 20-25 leads per month”, that’s about when all the many tools you’ve been integrating, lose their cool and things get messy.

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Startup Marketing HubSpot Marketing Automation

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