Tech & Startup Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

Reading time: 5 mins

This blog was originally posted on Outbrain.com.

It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for companies of all sizes looking to make an impact on their industries.

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Content Marketing Startup Marketing B2B Marketing

The Rise of the CMO Superhero

The Rise of the CMO Superhero

Reading time: 3 mins

This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A CEO may be the center of attention and accolades, but the path to glory is paved by a more-than-average CMO. What does it take to be that CMO?

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Startup Marketing

Startup Marketing HubSpot

Hubspot for Startups, It's a Must!

Hubspot for Startups, It's a Must!

Reading time: A brief 2.5 minutes, just time for a cup of coffee! 

As an Inbound Marketing Agency, one of  the question we get asked the most is, “When should we start marketing automation?”. Our answer hasn’t changed once - from day one! Our only reservation being, “or once you have a consistent 20-25 leads per month”, that’s about when all the many tools you’ve been integrating, lose their cool and things get messy.

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Startup Marketing HubSpot Marketing Automation

HubSpot for Startups: The Features You Don't Want to Miss

HubSpot for Startups: The Features You Don't Want to Miss

Reading time: The best 8 minutes of your week!

It’s safe to say that we all look for tools that will give us the most value, and cover the most grounds. The mess begins when we need to integrate different products to our CRM and add more and more sources. To relieve us from this, HubSpot have added exciting new tools and functions that’ll take everyone's inbound marketing and sales activities to the next level. When you build your growth on HubSpot, you'll have one set of tools that is seamlessly connected from sales to marketing to CRM.

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Startup Marketing HubSpot

B2B Startup Marketing KPIs: Why It’s Important & Which Metrics Matter

B2B Startup Marketing KPIs: Why It’s Important & Which Metrics Matter

Reading time: 6 minutes you'll thank us for 

“An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder.

Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must you offer a great product or service, but you also have to sell it exceptionally well, thus the importance of marketing.

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Startup Marketing

5 Ways to Use LinkedIn to Grow Your B2B Startup

5 Ways to Use LinkedIn to Grow Your B2B Startup

Reading time: 3 mins

Whether you’re the CMO of an enterprise platform or of a budding startup, generating leads is rarely easy.  With 450 million users, LinkedIn has taken the slot as the social platform notorious for connecting professionals across multiple industries, no surprise there. However, it has also become crowded and competitive and it’s important for a startup (especially) to learn how to stand out. 68.9% of salespeople use LinkedIn for lead development, and In order to cut through the horde of businesses, you need to do more to better leverage LinkedIn as a powerful B2B marketing tool. We’ve done the legwork for you. 

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Startup Marketing LinkedIn for B2B

CEOs Listen Up: This is Why Marketers HATE Rushed Jobs

CEOs Listen Up: This is Why Marketers HATE Rushed Jobs

Reading time: 3 mins

This is the seventh article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.

There is a great divide between adapting to market requirements and knee-jerk reactions based on fear and fuzzy assumptions. The latter create a constant state of chaos.

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Startup Marketing

Startups & Hubspot - Start Now, Lead Later

Startups & Hubspot - Start Now, Lead Later

Reading time: Take a 3 minute break

When I arrived at Marketing Envy a few months back, in addition to being the Marketing Manager, I was offered the chance to become the agency HubSpot Expert. Obviously I immediately said yes, I mean, who says no to their bosses on the first day?? But once I got to work and began digging deeper, I realized just how incredible and endless this platform really is and what an amazing solution it is for startups. 

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Startup Marketing HubSpot

10 Tips for Marketing Your B2B Startup on Reddit

10 Tips for Marketing Your B2B Startup on Reddit

Reading Time: 7 mind blowing minutes!

Nowadays, it’s common sense that a Facebook and a LinkedIn profile are must-have marketing assets for B2B startups. I’m certain that you already have presence on all major networks -  Facebook, Twitter, LinkedIn, Instagram... you name it. But what about promoting your startup on Reddit?

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Startup Marketing B2B Marketing Reddit

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