Reading Time: 3 very important minutes
Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost?
There’s no question that inbound is well-worth the effort and investment: it brings in the highest quality prospects, pays out the best returns and is important for supporting long-lasting growth. However, it’s not meant to be a stand-alone strategy. Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy.
“Content may be king, but the details are in the pawns.” - Jamie Pitman for White Hat Media