Tech & Startup Marketing

The Impact Of GDPR on B2B Marketing

The Impact Of GDPR on B2B Marketing

The GDPR is upon us and marketers should take notice if they haven’t already. If you store the personal data of EU citizens, regardless of where your company and its databases are located, you must adhere to the new guidelines.

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B2B Marketing GDPR

Inbound vs. Outbound Marketing for B2B: The Showdown

Inbound vs. Outbound Marketing for B2B: The Showdown

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?

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Marketing Strategy B2B Marketing Inbound Marketing

Social Media Monitoring: The B2B Process

Social Media Monitoring: The B2B Process

Reading Time: 10 unfelt mins

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits.

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Social Media B2B Marketing

Top 9 Tools to Spy on Your Online Competitors

Top 9 Tools to Spy on Your Online Competitors

Reading time: Approx 2.5 minutes

Forewarned is forearmed. If you are going into a battle, you better know what your rivals’ are up to, unless you have a death wish. Same applies in the B2B online industry: you simply can’t ignore your competition. As much as you would like to single-handedly dominate your market, there are other committed marketing professionals who are doing something right for their clients. So why not learn from their mistakes and successes?

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Competitor Research Marketing tools

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Reading time: 3 great mins

This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there.

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LinkedIn for B2B Website personalization for B2B

Case Study: How Aqua Security Reached 24% Conversion to MQL

Case Study: How Aqua Security Reached 24% Conversion to MQL

Reading time: the best 7 mins you'll spend this week!

Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle. They realized that virtualized containers were the next big thing in datacenter and application technology, but at the same time created new challenges in application security that needed to be addressed.

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Inbound Marketing Case Study

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Reading Time: 6 easy minutes 

Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. As the leads generated through content marketing are filtered through the marketing funnel, the attraction of inbound marketing model becomes obvious to everyone involved.

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Content Marketing Lead Generation B2B Marketing

CyberWeek 2017: Proven Advice from Cybersecurity Experts

CyberWeek 2017: Proven Advice from Cybersecurity Experts

 Reading time: secure 5 mins of your time

CyberWeek concluded with a bang. Marketing Envy’s own “Grill the Experts” meetup, where you had the chance to ask our guest experts the tough questions.

Whether you are trying to raise that next round, reach out to analysts for coverage or grab more leads you are not the only one. Startups trying to stand out in the crowded cybersecurity space need the secret sauce, and what better way to get it than asking cybersecurity veterans?

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Cybersecurity Marketing Cyber Week 2017

7 Website Optimization No Brainers for B2B Lead Generation

7 Website Optimization No Brainers for B2B Lead Generation

Reading time: 4 breezy mins

Popups tend to get a bad rep, in our opinion, quite undeservingly. Gone are the days when pop ups were synonymous with mere noise polluting your website and annoying your audience.

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Lead Generation Marketing tools

Best Events to Attend at CyberWeek 2017

Best Events to Attend at CyberWeek 2017

Reading time: 3 quick mins

Israel has long been a force within the cybersecurity community. But recent years have seen the security sector within Israel boom. Israel is now the second largest cybersecurity market in the world, second only to the USA. This security explosion has seen over 300 cybersecurity startups in 2016, and The Ministry of Defense’s International Defense Cooperation Directorate (SIBAT) announced last November that 2017 will be Israel's “year of cybersecurity exports”.

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Trade Show Cyber Week 2017

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