Tech Marketing Blog

The most common "buyer persona" I have is the CISO. But I don't hang out with CISOs. Most marketers don't. (We hang out with other marketers and complain about sales teams. Obviously 😉.) This makes actually understanding their pain points and marketing effectively a challenge. So to close this knowledge gap, I started listening religiously to the CISO/Security Vendor Relationship Series podcast.

  To help you narrow down your travel list, we gathered our must-attend cyber security trade shows in 2020.  1. SANS Cyber Threat Intelligence Summit  January 20-27, 2020 / Arlington, VA   The two-day SANS Cyber Threat Intelligence summit brings together leading cyber threat intelligence experts and analysts to share their insights, experience, and knowledge.  A combination of networking events,...

Here are our picks for the top 20 cyber security experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. 1. Jeff Barr  As if he needs an intro, Jeff is a core member of the team that developed AWS, and is now the VP and chief evangelist at AWS. He’s committed to continuing education from both sides of the desk. He blogs at the AWS blog and Medium

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all...