Tech & Startup Marketing

Top 12 Cybersecurity Thought Leaders to Follow

Top 12 Cybersecurity Thought Leaders to Follow

As a successful digital agency that works with a number of cybersecurity clients we are often asked for the secrets of our marketing success. While we are not in the business of giving away our recipes (‘cos there aren’t any magic potions), one golden rule we do implement is following and engaging thought leaders on social channels.

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B2B Marketing Influencer Marketing Cybersecurity Marketing

PPC: In-House or Outsourced? How to Choose The Best Option For You

PPC: In-House or Outsourced? How to Choose The Best Option For You

Not sure whether to do your PPC in-house or to hire an agency to manage it for you? This article analyzes the pros and cons of each option so that you can make the best decision for your business.

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B2B Marketing PPC for B2B

The Frustrations of a Cybersecurity CMO

The Frustrations of a Cybersecurity CMO

Thanks to omnipresent security threats, cybersecurity CMOs no longer need to demonstrate the importance for companies to get proactive about their company’s cybersecurity resilience. Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established and veteran vendors, carving out a new and nuanced message.

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Tech Marketing Cybersecurity Marketing

Intro to GDPR and Why It Matters to Marketers

Intro to GDPR and Why It Matters to Marketers

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. On May 25th, 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover.

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HubSpot Inbound Marketing GDPR

GDPR for Marketers: Join Us for a Meetup in Tel Aviv

GDPR for Marketers: Join Us for a Meetup in Tel Aviv

GDPR is less than two months away. By now, we’ve all heard of it, but many marketers are still unsure of the implications. What is GDPR and why is it so important? How will GDPR affect your PPC and growth hacking activities? What should you be doing right now to get all your marketing processes GDPR-ready?

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GDPR

12 Cybersecurity Trade Shows Not To Be Missed in 2018

12 Cybersecurity Trade Shows Not To Be Missed in 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018.

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Trade Show Cybersecurity Marketing

Key B2B Marketing Trends To Keep An Eye On In 2018

Key B2B Marketing Trends To Keep An Eye On In 2018

Reading time: 7 very informative minutes

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Read on!

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B2B Marketing Influencer Marketing

Are You Presenting Relevant B2B Marketing KPIs to Your Board?

Are You Presenting Relevant B2B Marketing KPIs to Your Board?

Reading time: 5 very beneficial minutes

At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability. As CMOs increasingly come under pressure to account for exactly how their activities contribute to furthering business objectives, reporting becomes a crucial concern.

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Tech Marketing B2B Marketing

Our Clients' 2017 B2B Marketing Achievements

Our Clients' 2017 B2B Marketing Achievements

As we kick off another year, we want to part from 2017 by celebrating our clients' enviable marketing achievements.

2018 is going to be an exciting and eventful year in B2B marketing, with marketing automation becoming more critical for attracting and nurturing leads, the GDPR coming into force in May and the efficiency of ABM increasing. We look forward to helping our clients perfect their marketing strategies and tactics while still shooting for the best results. 

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Content Marketing B2B Marketing

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Reading time: The most important 10 minutes of your week

Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. If you are one of those, in a few months time you risk being fined up to €20 million.

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B2B Marketing GDPR

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