Tech & Startup Marketing

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Reading Time: 6 easy minutes 

Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. As the leads generated through content marketing are filtered through the marketing funnel, the attraction of inbound marketing model becomes obvious to everyone involved.

CyberWeek 2017: Proven Advice from Cybersecurity Experts

 Reading time: secure 5 mins of your time

CyberWeek concluded with a bang. Marketing Envy’s own “Grill the Experts” meetup, where you had the chance to ask our guest experts the tough questions.

Whether you are trying to raise that next round, reach out to analysts for coverage or grab more leads you are not the only one. Startups trying to stand out in the crowded cybersecurity space need the secret sauce, and what better way to get it than asking cybersecurity veterans?

7 Website Optimization No Brainers for B2B Lead Generation

Reading time: 4 breezy mins

Popups tend to get a bad rep, in our opinion, quite undeservingly. Gone are the days when pop ups were synonymous with mere noise polluting your website and annoying your audience.

Best Events to Attend at CyberWeek 2017

Reading time: 3 quick mins

Israel has long been a force within the cybersecurity community. But recent years have seen the security sector within Israel boom. Israel is now the second largest cybersecurity market in the world, second only to the USA. This security explosion has seen over 300 cybersecurity startups in 2016, and The Ministry of Defense’s International Defense Cooperation Directorate (SIBAT) announced last November that 2017 will be Israel's “year of cybersecurity exports”.

In-House Marketing vs. Marketing Agency: New Research Reveals Why 96% of Companies Have Already Decided

Reading time:  Approx 3.5 min

To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency?

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Reading time: A mere 4 mins

WannaCry is the latest in the long string of high-profile cyberattacks to splash doomsday scenarios all over the news. Ashley Maddison, Target, Sony, Tesco and Yahoo, among others, have caused quite a stir across the cybersecurity community. But WannaCry stood out even among those breaches due to its immense reach and massive scale, impacting over 10,000 organizations and 200,000 individuals in over 150 countries.

Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works

Reading time: 7 inspiring mins

Just how old is content marketing? While usually associated with online marketing, the concept of creating and distributing valuable, relevant and consistent content long predates digital age. In fact, even though the term was first coined in 2001 (by Penton Custom Media), the oldest example of content marketing dates back to 1732.

10 Hot AI Blogs You Should Follow, Religiously

Reading time: 3 great mins

Artificial Intelligence (AI) is a blossoming area of tech. It has been changing our lives for decades, but never has it been more pervasive than now. The impact of AI on our future is still up for a debate. It could either make all our dreams come true, or destroy society and the world as we know it.

PR Guide for Startups: Outsourcing vs. In-house

Reading Time: 7-8 mins (totally worth your time)

4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to reach anyone. Bloggers and websites focusing on the tech and startup scenes were hungry for information. Life seemed straight forward for startups who wanted to tell the world about their idea. Who needed an expensive agency when self-generated social media activity could do an effective job for you?

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

Reading time: 4 mins

1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.