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Tech Marketing Blog

Startup B2B Marketing in Action: From seed to exit in 24 months (A Portshift & CISCO story)

"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”. A word about Portshift, (now a Cisco Company) Portshift developed a Kubernetes-native platform that leverages the power of Kubernetes and Service-Mesh to deliver a...
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Why We've Increased Our B2B Tech Marketing Agency Pricing During the Pandemic

(Try to) believe me when I say that agency owners do not take a kick out of raising prices.  This is the outcome of what typically kicks off as a grubby and in depth business analysis involving number crunching of agency costs, time invested on clients (or internal meetings) and revenue.  The harsh realization that your numbers don’t look great anymore leads you to ask many questions and poke...
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Enough rope to hang yourself: B2B Marketing budgets in 2021

Dissecting the very short lives of the B2B marketing budgets in 2020 - 2021 will not take long. Q1 2020 - World in oblivion, marketing budgets approved Q2 2020 - Coronavirus reality shocks the world, marketing budgets cut or stopped altogether Q3 2020 - World (AKA company CEOs) awake from oblivion, recognizes that marketing still needs to fill a sales funnel and that there are no face to face...
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Gender Diversity in the Startup World: 10 Startups making an impact

After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. According to researchers at the Boston Consulting Group, businesses with women founders or co-founders produce 78 cents for every dollar of funding, while all-male-founded startups...
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The 7 Steps to a Winning B2B Lead Nurturing Campaign

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY. B2B lead nurturing isn't a "nice to have" anymore. For all the leads that land at your door, few are ready to purchase...
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