Tech Marketing Blog

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation is now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments. It's the secret sauce that enables seamless cross-functional collaboration around processes, systems, and data to maximize efficiency...

With businesses experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Success, the old ways of operating a business no longer cut it. Uniting them under a common, revenue-forward mindset is the way forward to achieve  business success (not to mention eliminating all manner of disputes and office drama that would put soap operas to...

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos?  With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority,...

Today’s typical consumers are a lot savvier and they expect top-notch service at every stage of the customer journey. As a result, businesses are experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Service. Unfortunately, many of them are still generally playing to the beat of their own drums, so when they occasionally attempt...

A common question we are asked by B2B startups is “Should we use a freemium business model for our application?”. As it is a question we receive so often, we felt it worthy to create a dedicated blog discussing the subject of freemium business models. In many ways, freemium has become synonymous with apps over the years, with 96.7% of apps being at least partly free on Google Play & 93.9% on...