Tech & Startup Marketing

9 Promising FinTech Startups You Should be Watching

From the application of GDPR directives to the implementation of open banking, 2018 was quite a disruptive year for the FinTech industry…. And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. And yet, these continual innovations are what make the FinTech industry so interesting to watch. Here are some of the most promising startups we’ll have our eye on in 2019; which would you add to the list?

10 Worldwide FinTech Events in 2019: Mark Your Calendar!

FinTech continues to evolve at a remarkable rate. With advances in AI, cryptocurrency, and hyper-personalization bringing ever-more disruptions to the financial services industry, you’ll want to keep up. We’ve compiled a list of the 10 most important and influential FinTech events in 2019, so that you can hear from the leading innovators and technologists in the sector and explore the latest tech and business trends that are revolutionizing financial services.

Top 3 Video Marketing Platforms: Which Did We Choose?

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day. Need I say more?

Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

There’s never enough hours in the day. We know. But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year.

Content Marketing Agency vs. Inbound Marketing Agency: Which Do You Need?

If you think these are just interchangeable terms, we’d like to set the record straight.

Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company.

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Can you handle these tasks in-house? Or is there another way to get the job done?

How Much Should You Be Paying Your Marketing Agency?

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward.

Which Type of Lead Gen Agency Will Deliver MQLs?

Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order to see results as quickly as possible. The qualitative approach invests more resources into understanding your business’s needs, your target personas and will create clever campaigns that deliver only relevant leads known as, Marketing Qualified Leads, MQLs.

GDPR and the FinTech Industry: What Marketers Need to Know

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it. According to a report published by TrustArc, only 20 percent of companies were GDPR compliant by July 2018, and a full 27 percent hadn’t even scratched the surface yet.  

How to Choose An Agency for Your PPC Campaigns?

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it.

Follow Us To... The Ultimate Top 10 FinTech Experts and Influencers List

It was a (very) tough job but somebody had to do it. Calling out our top 10 pick of FinTech influencers. They’ll keep you updated with everything you need to know in the world of FinTech, and basically leave you wondering how you previously survived without them.