Tech & Startup Marketing

Content Marketing Agency vs. Inbound Marketing Agency: Which Do You Need?

If you think these are just interchangeable terms, we’d like to set the record straight.

Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company.

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Can you handle these tasks in-house? Or is there another way to get the job done?

How Much Should You Be Paying Your Marketing Agency?

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward.

All Leads Are Not Created Equal: Which LeadGen Agency Should You Opt For?

Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order to see results as quickly as possible. The qualitative approach invests more resources into understanding your business’s needs, your target personas and will create clever campaigns that deliver only relevant leads known as, Marketing Qualified Leads, MQLs.

GDPR and the FinTech Industry: What Marketers Need to Know

By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it. According to a report published by TrustArc, only 20 percent of companies were GDPR compliant by July 2018, and a full 27 percent hadn’t even scratched the surface yet.  

PPC for B2B: How to Choose Your Agency

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it.

Follow Us To... The Ultimate Top 10 FinTech Experts and Influencers List

It was a (very) tough job but somebody had to do it. Calling out our top 10 pick of FinTech influencers. They’ll keep you updated with everything you need to know in the world of FinTech, and basically leave you wondering how you previously survived without them.

CyberInt (Cybersecurity) – An Inbound Marketing Success Story

There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself. Where is the pot of golden MQLs at the end of the rainbow? See how CyberInt overcame their marketing challenges by turning to Marketing Envy for their inbound marketing needs.

Marketing Envy's Favorite Subreddits

Reddit is a rich gem for tech marketers; check out our latest blog post on some of the best subreddits to use in your marketing campaigns - to build your domain knowledge and expertise.

Reddit - A Tech Marketer’s Box of Delights

If you’re not using Reddit for marketing - or Reddit has been confusing the heck out of you, then we’ve written this just for you. Because Reddit is continuing to grow, and grow quickly. In April 2018, there were 1.52 billion visits to Reddit. And the subscribers just keep on coming. An article by Statistica describes the growth as “explosive.”

Does your startup really need a CMO?

Originally posted on CIO Magazine: Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second, many CMOs simply aren’t cut for the “rolling up the sleeves” type of work that you’ll need them to do initially. Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Assess your real needs first.