Tech Marketing Blog

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. Now LinkedIn are taking the concept further and they have created an organic LinkedIn lead generation form. But what is it? How do I set it up?...

If hiring digital marketers for your B2B startup is keeping you awake at night, fear not. You are not the only insomniac out there. Supply and demand is the culprit here too.The demand for digital marketers (and marketing) was soaring before COVID became a household name but the virus’s longevity created for demand to outweigh supply to an extreme.The path was quite clear: Everyone locked at...

With Google preparing to end support for third-party cookies in its Chrome browser next year, the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. The good news is that even now, as the industry prepares to adiós third-party cookies, interesting alternatives are already in the works.   Why the Third-Party Cookie...

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Right? Well, maybe.  The smarter way to get the most out of your efforts on this remarkable platform, is by A/B testing LinkedIn...

As a B2B digital marketer, you may consider cyber security to be something only technical members of your company’s IT department need to worry about. However, that’s not how it is. In fact, cyber security is the responsibility of every department and individual in the organization. A breach of sensitive data can be the result of ignorance, from an employee in any department.  So, what should be...