Tech & Startup Marketing

12 Best Cybersecurity Resources to Keep You Up-To-Date

12 Best Cybersecurity Resources to Keep You Up-To-Date

If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Check them out!

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B2B Marketing Cybersecurity Marketing

The Holy Trinity: Inbound, PPC and Social Media Marketing

The Holy Trinity: Inbound, PPC and Social Media Marketing

Reading Time: 3 very important minutes

Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost?

There’s no question that inbound is well-worth the effort and investment: it brings in the highest quality prospects, pays out the best returns and is important for supporting long-lasting growth. However, it’s not meant to be a stand-alone strategy. Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy.

“Content may be king, but the details are in the pawns.” - Jamie Pitman for White Hat Media

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Social Media PPC for B2B

Content Israel 2017 - Recap and Highlights

Content Israel 2017 - Recap and Highlights

Reading Time: Less than 3 minutes

Last week, industry experts from all around the world came together for a one-day conference in Tel-Aviv, Israel. The conference presented 10 speakers, of whom each shared their unique prescriptive on content marketing along side case studies and campaign results.

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Content Marketing B2B Marketing

Heatmaps: B2B marketers’ secret weapon for conversion optimization

Heatmaps: B2B marketers’ secret weapon for conversion optimization

Reading Time: The most important 8 min of your week

B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their movements and personalize user experience as much as possible.

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Lead Generation B2B Marketing Inbound Marketing

Account Based Marketing vs Inbound Approach: Everything B2B Marketers Need To Know

Account Based Marketing vs Inbound Approach: Everything B2B Marketers Need To Know

Reading Time: 8 great minutes

Account-based marketing (ABM) or inbound marketing, which way should you go?  Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well.

With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue.

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B2B Marketing Inbound Marketing

The Impact Of GDPR on B2B Marketing

The Impact Of GDPR on B2B Marketing

The GDPR is upon us and marketers should take notice if they haven’t already. If you store the personal data of EU citizens, regardless of where your company and its databases are located, you must adhere to the new guidelines.

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B2B Marketing GDPR

Inbound vs. Outbound Marketing for B2B: The Showdown

Inbound vs. Outbound Marketing for B2B: The Showdown

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?

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Marketing Strategy B2B Marketing Inbound Marketing

Social Media Monitoring: The B2B Process

Social Media Monitoring: The B2B Process

Reading Time: 10 unfelt mins

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits.

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Social Media B2B Marketing

Top 9 Tools to Spy on Your Online Competitors

Top 9 Tools to Spy on Your Online Competitors

Reading time: Approx 2.5 minutes

Forewarned is forearmed. If you are going into a battle, you better know what your rivals’ are up to, unless you have a death wish. Same applies in the B2B online industry: you simply can’t ignore your competition. As much as you would like to single-handedly dominate your market, there are other committed marketing professionals who are doing something right for their clients. So why not learn from their mistakes and successes?

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Competitor Research Marketing tools

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Reading time: 3 great mins

This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there.

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LinkedIn for B2B Website personalization for B2B

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