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B2B SEO:  Topic Clusters, Not Keywords

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).  They would look for keywords that received a high volume of searches but didn’t (yet) have too much written content competing for attention, and then use that keyword as much as possible. For the...
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Key Takeaways From HubSpot Inbound 2021

  HubSpot recently wrapped up Inbound 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable, more connected, and more customer-centric. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts.   In case you missed their product spotlight, I've...
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The Top 30 Cyber Security Experts You Need to Follow in 2021

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. Luckily, there are numerous cyber security experts out there who can help you stay on top of everything that’s going on in the field—all you have to do is follow them and you’re covered! Here are our picks for the top 30 cyber security experts you should be following in 2021. 1. ...
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2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cyber security.  The global cyber security market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% from 2021 to 2028. The massive industry growth, together with a deluge of funding from VCs and IPOs, present an...
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The Experts Recommend: 5 Best Video Editing Platforms for B2B Marketers

Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. Though every solid inbound marketing agency will tell you that video marketing doesn't replace your other marketing channels, it does add another means for you to connect with your audience and is crucial to staying competitive. Video editing is the key to an entertaining and well-produced video. You can...
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