Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018.Read More
Tech & Startup Marketing
Reading time: 7 very informative minutes
Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Read on!Read More
Reading time: 5 very beneficial minutes
At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability. As CMOs increasingly come under pressure to account for exactly how their activities contribute to furthering business objectives, reporting becomes a crucial concern.Read More
As we kick off another year, we want to part from 2017 by celebrating our clients' enviable marketing achievements.
2018 is going to be an exciting and eventful year in B2B marketing, with marketing automation becoming more critical for attracting and nurturing leads, the GDPR coming into force in May and the efficiency of ABM increasing. We look forward to helping our clients perfect their marketing strategies and tactics while still shooting for the best results.
Reading time: The most important 10 minutes of your week
Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. If you are one of those, in a few months time you risk being fined up to €20 million.Read More
Reading time: 5 refreshing minutes
The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That is not the case.Read More
Reading time: 5 inspiring minutes
When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential Disrupt 100 report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Almost a third (32%) of the firms listed are based in the UK. London, the major startup hub, unsurprisingly is being ranked number 1 in the European Digital City index.Read More
If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Check them out!Read More
Reading Time: 3 very important minutes
Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost?
There’s no question that inbound is well-worth the effort and investment: it brings in the highest quality prospects, pays out the best returns and is important for supporting long-lasting growth. However, it’s not meant to be a stand-alone strategy. Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy.Read More
Reading Time: Less than 3 minutes
Last week, industry experts from all around the world came together for a one-day conference in Tel-Aviv, Israel. The conference presented 10 speakers, of whom each shared their unique prescriptive on content marketing along side case studies and campaign results.Read More