Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day. Need I say more?
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There’s never enough hours in the day. We know. But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year.
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If you think these are just interchangeable terms, we’d like to set the record straight.
Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company.
Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Can you handle these tasks in-house? Or is there another way to get the job done?
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If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward.
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Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order to see results as quickly as possible. The qualitative approach invests more resources into understanding your business’s needs, your target personas and will create clever campaigns that deliver only relevant leads known as, Marketing Qualified Leads, MQLs.
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By working in the FinTech industry, you’re no stranger to the restrictions and demands of government regulation. But if you’re like most companies, the General Data Protection Regulation (GDPR) may still have you running scared, especially if you are not quite compliant and living in denial about it. According to a report published by TrustArc, only 20 percent of companies were GDPR compliant by July 2018, and a full 27 percent hadn’t even scratched the surface yet.
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PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it.
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It was a (very) tough job but somebody had to do it. Calling out our top 10 pick of FinTech influencers. They’ll keep you updated with everything you need to know in the world of FinTech, and basically leave you wondering how you previously survived without them.
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There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself. Where is the pot of golden MQLs at the end of the rainbow? See how CyberInt overcame their marketing challenges by turning to Marketing Envy for their inbound marketing needs.
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Reddit is a rich gem for tech marketers; check out our latest blog post on some of the best subreddits to use in your marketing campaigns - to build your domain knowledge and expertise.
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