Tech Marketing Blog

Dissecting the very short lives of the B2B marketing budgets in 2020 - 2021 will not take long. Q1 2020 - World in oblivion, marketing budgets approved Q2 2020 - Coronavirus reality shocks the world, marketing budgets cut or stopped altogether Q3 2020 - World (AKA company CEOs) awake from oblivion, recognizes that marketing still needs to fill a sales funnel and that there are no face to face...

After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. According to researchers at the Boston Consulting Group, businesses with women founders or co-founders produce 78 cents for every dollar of funding, while all-male-founded startups...

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY. B2B lead nurturing isn't a "nice to have" anymore. For all the leads that land at your door, few are ready to purchase...

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Don't worry though, we've built you a life raft; it includes the obvious stuff too that you were too afraid to ask for   Did we miss any? Marketing terms ABM Account Based Marketing! It's when sales and marketing teams work together...

In 2020, most cybersecurity events shifted online. But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. At Marketing Envy, we don't discriminate. We gathered the 20 best events for cybersecurity marketers in 2021, so you can learn, network, and enjoy, whether it's in-person or through a screen.  SANS - Cyber Threat Intelligence...