Tech Marketing Blog

The Problem in Hiring Skilled Marketers

Businesses have embraced digital technologies at a rapid pace. By 2020, digital technologies could add $1.36 trillion to the world’s total economic output. And yet, digital marketers who took a competency test scored an average of just 38%, with only 8% of those tested showing entry-level skills. What is going wrong?   Root cause of the shortage in digital marketing skills I’ve noticed a few...
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Building an Effective B2B Content Marketing Strategy

Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Let’s look at the key steps to developing a B2B content marketing strategy that brings...
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Ageism in B2B Tech Marketing?

Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. While all this is true, I am adamant that much and little has changed in the world of marketing… and marketers....
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Top 23 Cyber Security Resources to Keep You Up-To-Date in 2019

To help you stay ahead of the game, we’ve created our list of top cyber security resources you’ll want to check out in 2019 and outlined what each one offers. That way you’ll be able to get updates from the sites that are most interesting and relevant for you. These are not in order of preference! 1. Naked security by Sophos Twitter: @nakedsecurity  Sophos are cyber security veterans, involved in...
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Top 9 Promising FinTech Startups to Watch in 2019

From the application of GDPR directives to the implementation of open banking, 2018 was quite a disruptive year for the FinTech industry…. And many startups are here to lead us to the new frontiers. A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. And yet,...
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