Tech & Startup Marketing

Top 9 Tools to Spy on Your Online Competitors

Reading time: Approx 2.5 minutes

Forewarned is forearmed. If you are going into a battle, you better know what your rivals’ are up to, unless you have a death wish. Same applies in the B2B online industry: you simply can’t ignore your competition. As much as you would like to single-handedly dominate your market, there are other committed marketing professionals who are doing something right for their clients. So why not learn from their mistakes and successes?

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Reading time: 3 great mins

This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there.

Case Study: How Aqua Security Reached 24% Conversion to MQL

Reading time: the best 7 mins you'll spend this week!

Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle. They realized that virtualized containers were the next big thing in datacenter and application technology, but at the same time created new challenges in application security that needed to be addressed.

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Reading Time: 6 easy minutes 

Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. As the leads generated through content marketing are filtered through the marketing funnel, the attraction of inbound marketing model becomes obvious to everyone involved.

CyberWeek 2017: Proven Advice from Cybersecurity Experts

 Reading time: secure 5 mins of your time

CyberWeek concluded with a bang. Marketing Envy’s own “Grill the Experts” meetup, where you had the chance to ask our guest experts the tough questions.

Whether you are trying to raise that next round, reach out to analysts for coverage or grab more leads you are not the only one. Startups trying to stand out in the crowded cybersecurity space need the secret sauce, and what better way to get it than asking cybersecurity veterans?

7 Website Optimization No Brainers for B2B Lead Generation

Reading time: 4 breezy mins

Popups tend to get a bad rep, in our opinion, quite undeservingly. Gone are the days when pop ups were synonymous with mere noise polluting your website and annoying your audience.

Best Events to Attend at CyberWeek 2017

Reading time: 3 quick mins

Israel has long been a force within the cybersecurity community. But recent years have seen the security sector within Israel boom. Israel is now the second largest cybersecurity market in the world, second only to the USA. This security explosion has seen over 300 cybersecurity startups in 2016, and The Ministry of Defense’s International Defense Cooperation Directorate (SIBAT) announced last November that 2017 will be Israel's “year of cybersecurity exports”.

In-House Marketing vs. Marketing Agency: New Research Reveals Why 96% of Companies Have Already Decided

Reading time:  Approx 3.5 min

To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency?

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Reading time: A mere 4 mins

WannaCry is the latest in the long string of high-profile cyberattacks to splash doomsday scenarios all over the news. Ashley Maddison, Target, Sony, Tesco and Yahoo, among others, have caused quite a stir across the cybersecurity community. But WannaCry stood out even among those breaches due to its immense reach and massive scale, impacting over 10,000 organizations and 200,000 individuals in over 150 countries.

Content marketing as a tool for B2B lead generation: 275 Years of History Prove It Works

Reading time: 7 inspiring mins

Just how old is content marketing? While usually associated with online marketing, the concept of creating and distributing valuable, relevant and consistent content long predates digital age. In fact, even though the term was first coined in 2001 (by Penton Custom Media), the oldest example of content marketing dates back to 1732.