Tech Marketing Blog

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. Before I show you what needs to be done to keep your database tidy, here’s why database decay occurs. There...

Reading Time: 6:25 minutes well spent When building a startup, most Founders work according to a mental check list. - Create innovative product Tick. - Make sure product works. Tick - Raise seed funding. Tick - Hire staff to help me get it off the ground. Tick - Build customer base. Tick Startup founders love working their way down, across and back up the list, ticking off the successful...

HubSpot’s source properties help us identify where contacts come from, including how they came to visit a website AND how they were created or updated via offline sources.  The “Original Source” property tells us the first known source that a contact interacted with our business. It can be: “Organic Search” “Paid Search” “Referrals” “Direct Traffic“ “Organic Social“ “Paid Social“ “Email...

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this. Why Are There Differences Between Google Analytics and HubSpot? What IP Addresses Are Blocked? HubSpot and Google...

Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets. But not all cyber security startups were created equal—some are clearly leading the field. Here are our picks for the top 11 emerging cyber...