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Tech Marketing Blog

The 7 Steps to a Winning B2B Lead Nurturing Campaign

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY. B2B lead nurturing isn't a "nice to have" anymore. For all the leads that land at your door, few are ready to purchase...
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The Ultimate B2B Marketing Glossary

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Don't worry though, we've built you a life raft; it includes the obvious stuff too that you were too afraid to ask for   Did we miss any? Marketing terms ABM Account Based Marketing! It's when sales and marketing teams work together...
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Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

In 2020, most cybersecurity events shifted online. But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. At Marketing Envy, we don't discriminate. We gathered the 20 best events for cybersecurity marketers in 2021, so you can learn, network, and enjoy, whether it's in-person or through a screen.  SANS - Cyber Threat Intelligence...
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How To Plan Your B2B Marketing Budget Like A CMO Pro

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.  Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of...
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Proving you have a B2B messaging problem and fixing it

Your company’s messaging is the backbone for absolutely everything that your marketing creates. It therefore can not be ‘something you will take care of later’. Whether your B2B tech company has been around for 6 months or 30 years, there’s no excuse for bland or vague messaging that doesn’t mean anything to anyone. You know, the writing and branding that your team is ‘making do’ with because...
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