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Tech Marketing Blog

Proving you have a B2B messaging problem and fixing it

Your company’s messaging is the backbone for absolutely everything that your marketing creates. It therefore can not be ‘something you will take care of later’. Whether your B2B tech company has been around for 6 months or 30 years, there’s no excuse for bland or vague messaging that doesn’t mean anything to anyone. You know, the writing and branding that your team is ‘making do’ with because...
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What B2B Marketers Should Know About Running PPC Campaigns

When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. I’m cutting to the chase and spilling the beans on how to run campaigns for maximum ROI. Is inbound marketing your hero? Yeah, it’s ours too. We all share that love affair with long-term B2B tech...
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How to Run an ABM Campaign That Actually Works

We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Written the slickest nurture emails, supporting blogs, and lavish workflows. Tens of thousands of dollars and a couple of months into the campaign you’re abruptly stopped in your tracks. Why? The sales team isn't happy with the leads. At all. How can this be? They signed...
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Top 12 Cyber Security Experts to Follow

As a successful digital agency that works with a number of cyber security clients we are often asked for the secrets of our marketing success. While we are not in the business of giving away our recipes (‘cos there aren’t any magic potions), one golden rule we do implement is following and engaging thought leaders on social channels. Why? Well firstly, cyber security is a fast-paced sector and...
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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014: Source: Google Trends Part 1: The Why, What, and Why When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit...
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