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Tech Marketing Blog

How to Run an ABM Campaign That Actually Works

We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Written the slickest nurture emails, supporting blogs, and lavish workflows. Tens of thousands of dollars and a couple of months into the campaign you’re abruptly stopped in your tracks. Why? The sales team isn't happy with the leads. At all. How can this be? They signed...
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Top 12 Cyber Security Experts to Follow

As a successful digital agency that works with a number of cyber security clients we are often asked for the secrets of our marketing success. While we are not in the business of giving away our recipes (‘cos there aren’t any magic potions), one golden rule we do implement is following and engaging thought leaders on social channels. Why? Well firstly, cyber security is a fast-paced sector and...
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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014: Source: Google Trends Part 1: The Why, What, and Why When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit...
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The Top 9 Virtual Cyber Security Trade Shows for 2020

COVID-19 didn’t kill cybersecurity conferences; they’ve just moved online. Attend the best virtual cybersecurity conferences of 2020 from your home, office, or home office, and keep expanding your cybersecurity knowledge.    Earlier this year, we excitedly shared our top 25 Virtual Cyber Security Trade Shows for 2020. If you were looking forward to them as much as we were, you’re probably very...
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About Time Too! How B2B Marketers Should Shift Their Focus Away From Coronavirus

When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by changing our messaging and campaign methods, and employing empathy...
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