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Tech Marketing Blog

PART 2 - Thinking like a VC: What Happens After the Investment

In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.  In Part 2, Yuval shares his unique perspective on finding, assessing, and investing in a promising startup. And crucially, what happens after the investment.  ...
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From A to Z - A Cyber Security Glossary For B2B Marketers

Everyone's back from summer break and feeling extra motivated, right? So, I felt this was the right time to help my fellow marketers brush up on their cyber security terminology.  Like the nature of cyber threats themselves, the jargon is constantly evolving and it’s important to stay informed. Here's my list of important, confusing, or emerging terms you should know. Advanced Persistent Threat...
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LinkedIn LeadGen Tips for Cyber Security Marketers

With 645 million members worldwide, LinkedIn is officially the best place on the planet to network in the professional space. The platform is experiencing more engagement than ever, which makes it the perfect time to start devoting some budget there to get your share of attention from the cyber security professionals on the network. Using LinkedIn's lead generation tools smartly can set your...
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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014: Source: Google Trends Part 1: The Why, What, and Why When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit...
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Are Your Company’s Social Media Activities Breaking the Law?

Most startups know their industry inside and out, but they’re not experts when it comes to the law. It’s easier than you might think to cross a line that leads to a lawsuit for copyright infringement or reputational harm offenses, like libel, slander, and violation of privacy.  The risk is even higher on social media. If this happens to your business, the repercussions can be severe, from lost...
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