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Tech Marketing Blog

Gender Diversity in the Startup World: 10 Startups making an impact

After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity. According to researchers at the Boston Consulting Group, businesses with women founders or co-founders produce 78 cents for every dollar of funding, while all-male-founded startups...
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The 7 Steps to a Winning B2B Lead Nurturing Campaign

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY. B2B lead nurturing isn't a "nice to have" anymore. For all the leads that land at your door, few are ready to purchase...
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The Ultimate B2B Marketing Glossary

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Don't worry though, we've built you a life raft; it includes the obvious stuff too that you were too afraid to ask for   Did we miss any? Marketing terms ABM Account Based Marketing! It's when sales and marketing teams work together...
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Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

In 2020, most cybersecurity events shifted online. But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. At Marketing Envy, we don't discriminate. We gathered the 20 best events for cybersecurity marketers in 2021, so you can learn, network, and enjoy, whether it's in-person or through a screen.  SANS - Cyber Threat Intelligence...
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How To Plan Your B2B Marketing Budget Like A CMO Pro

How do you plan when your marketing (and beyond) world spins at an unprecedented pace? Pandemic aside, this is not the first time B2B marketers will face drastic changes to their best intended budget plans. Here are some practical tips to keep you on the right marketing budgeting (and planning) track.  Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of...
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