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Tech Marketing Blog

Hubspot for Startups, It's a Must!

November 17, 2016

Reading time: A brief 2.5 minutes, just time for a cup of coffee! 

As an Inbound Marketing Agency, one of  the question we get asked the most is, “When should we start marketing automation?”. Our answer hasn’t changed once - from day one! Our only reservation being, “or once you have a consistent 20-25 leads per month”, that’s about when all the many tools you’ve been integrating, lose their cool and things get messy.

Marketing automation walks the walk with your prospect throughout their buying journey. It interacts with him/ her from the moment they make their first Google search through to the actual purchase. It helps the marketer to truly help the prospect by providing information that will assist in the decision making process. It’s so important that HubSpot have now launched a lean budget program built especially for startups.  Sound too good to be true? Read on.  They came up with a special program designed for startups in seed, ‘HubSpot for Startups’, that gives a front up 90% discount on all HubSpot packages.  

Here’s why.

Scale your marketing resources from day one

With Inbound, companies get to continuously add to and flesh out their marketing assets such as their websites, social media profiles, keyword strategies, blog pages and other marketing content. These are the types of marketing assets that last forever and continue to attract new customers - without breaking the bank.

The same content can then be repurposed very easily to different target groups and personas, saving duplication of efforts and budgets.

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Build your brand more effectively from day one

Inbound content is rich and it pulls audiences in a way that makes them fully engaged with your brand. When your startup is creating good content that helps people solve their problems, it will get more retweets and shares and will have a lasting impression that continues to sustain a constant flow of leads.

Automation turns your website into a modern magnet through relevant, informative and engaging content; whether it be blog articles, eBooks, podcasts or webinars.

By creating a rich, integrated campaign strategy that connects all your online assets to one another, you will create an inbound marketing strategy that scales. PPC campaigns integrate with your blog content, that integrates with personalized emails, that integrates with organic searches, that integrates with your social media... you get it. And don’t be put off if you are not doing all of these right now. Automation amplifies what you are doing and sets the groundwork for further integrations.

Analytics on steroids

With marketing automation you will be able to see which activities are bringing you the traffic and leads very very easily. Anybody who has worked with Google Analytics understands its shortfalls… and there are many. Getting a decent report is like pulling teeth. Now with marketing automation, seeing how each $ spent performs is crystal clear.

In addition, before speaking to a prospect you can see what content she / he has viewed and therefore have a meaningful discussion.

So Marketing Automation is all about getting the most out of your marketing and seeing what is working and what you need to dump. In a marketing world that is content driven, you need one platform that enables you to manage large amounts of content and repurpose it quickly and efficiently. Speak to us if you’d like to know more about Hubspot for Startups.

HubSpot for Startups

Hubspot have took upon themselves to be the leaders in marketing automation. And you already know the regular reasons for liking a platform of any kind; friendly interface, excellent customer success, trainings and a true partnership for success.

But the most extraordinary reason for loving HubSpot is because they get startups!

They know how important marketing automation and tracking are from day one, and also understand that startups don’t necessarily have the money or resources to maintain the operation. So they came up with a special program designed for startups in seed, ‘HubSpot for Startups’, that gives a front up 90% discount on all HubSpot packages.  

You become part of HubSpot’s growing startup community, where you have access to founders all over the world who have had success with HubSpot. And resources your startup needs to succeed, live online courses, exclusive curriculum, and in-person training.

For those of you who don’t meet their criteria, no worries! They also have ‘HubSpot Marketing Free’.

This is perfect for startups that are just getting started with their inbound marketing.

The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited.  And with simple but powerful analytics, you’ll learn more which of your marketing efforts are working and which aren’t, like which traffic sources or pieces of content are driving the most conversions. It's a risk-free way to find out what inbound marketing can do for you. No budget necessary.

So Marketing Automation is all about getting the most out of your marketing and seeing what is working and what you need to dump. In a marketing world that is content driven, you need one platform that enables you to manage large amounts of content and repurpose it quickly and efficiently. Speak to us if you’d like to know more about Hubspot for Startups.

About the Author

Billy Cina

Billy Cina is the CEO of Marketing Envy, a B2B tech and startup marketing agency based in Tel-Aviv. Career and portfolio companies include Canonical/Ubuntu, HP Scitex, Fuji Xerox, Cloudyn, BlazeMeter, AquSecurity Coronet, CyberInt, Illusive Networks, Clicktale, Minerva Labs, Cato Networks and many more.

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