Tech Marketing Blog

Ah messaging… The often overlooked aspect of B2B marketing. In today’s marketing environment, the need for leads, MQLs, SQLs and any other QL you can think of is at a premium. As marketers, we are sometimes so hyper-focused on ensuring the bottom of funnel KPIs are met, that we overlook the most basic principle of B2B marketing - Ensuring you have the right B2B messaging that speaks to your...

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation is now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments. It's the secret sauce that enables seamless cross-functional collaboration around processes, systems, and data to maximize efficiency...

With businesses experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Success, the old ways of operating a business no longer cut it. Uniting them under a common, revenue-forward mindset is the way forward to achieve  business success (not to mention eliminating all manner of disputes and office drama that would put soap operas to...

When you think of TikTok, what comes to mind first? Dance challenges? Cute animal videos?  With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority,...

Today’s typical consumers are a lot savvier and they expect top-notch service at every stage of the customer journey. As a result, businesses are experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Service. Unfortunately, many of them are still generally playing to the beat of their own drums, so when they occasionally attempt...