Reading time: 3 great mins
Artificial Intelligence (AI) is a blossoming area of tech. It has been changing our lives for decades, but never has it been more pervasive than now. The impact of AI on our future is still up for a debate. It could either make all our dreams come true, or destroy society and the world as we know it.
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Reading Time: 7-8 mins (totally worth your time)
4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to reach anyone. Bloggers and websites focusing on the tech and startup scenes were hungry for information. Life seemed straight forward for startups who wanted to tell the world about their idea. Who needed an expensive agency when self-generated social media activity could do an effective job for you?
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Reading time: 4 mins
1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.
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Reading time: 7 mins, to really get it
Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well, implementing it sometimes feels insurmountable. SEO has many aspects to it, and most startups just don’t have the necessary time to invest in it. Thankfully, you don’t really need to do it all.
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Reading Time: 4 mins
Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need to break it down into components: what are the goals you’re trying to reach using content? How can you measure them? What types of content will help you reach your goals?
Reading Time: 3 mins
This past month has been full of new improvements from LinkedIn, especially for B2B advertisers and we’re all about the “How tos”. This time LinkedIn have released a Matched Audiences tool, which allows further custom audience targeting. Basically, this means we have more targeting options, but most of all, we now can (finally!) remarketing our website visitors and selected audiences. So let’s get down to it.
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Reading time: 2 mins
In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of support for any integrations and lack of new features, made it always a very pale version of Facebook.
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Reading time: 5 mins
Marketing automation is an essential part of your inbound marketing arsenal. Many B2B startups turn to content marketing to generate leads, but without the right marketing automation platform to manage, score, qualify and nurture those leads, your startup cannot fully realize the benefits of your content marketing efforts.
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Reading time: between 3-15, up to you.
While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK.
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Reading time: 3 mins
This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine.
Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims, and plenty of evidence to support them, this is a convenient and rather narrow-sighted view. What about what fellow women subject each other to in the workplace? From my experience, they are equally destructive.
