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The Real Struggle of Aligning Sales with Marketing

Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016:  “Marketing will always consider Sales to be lazy bonus-driven zealots who would sell their grandma to hit their sales target this quarter....
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Why We Love BrightTalk Webinars

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all...
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Why PR tends to get confused with Inbound Marketing

Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. In the midst of this B2B marketing whirlwind, it’s easy to muddle up...
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Down the Reddit Hole: A B2B Marketer Guide

A One of a Kind Content Platform Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". Today, Reddit is huge, with over 33 million users logging almost 1.7 billion visits in July 2019 alone.  As a refresher, Reddit is divided into subreddits (over 130,000 of them!), with each subreddit...
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PART 2 - Thinking like a VC: What Happens After the Investment

In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.  In Part 2, Yuval shares his unique perspective on finding, assessing, and investing in a promising startup. And crucially, what happens after the investment.  ...
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