Tech Marketing Blog

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade. Many...

  Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. And a great way to do this is through...

Reddit, founded in 2005, is an American social news and discussion website, billing itself as "the front page of the internet". Reddit is home to both a passionate and diverse user base, and generates an average of more than 1.5 billion monthly active users. The online forum is home to more than 130,000 communities, also called subreddits. These subreddits can be on anything from cybersecurity to

When was the last time you had an involved conversation (or any conversation at all) with a company you purchased a product from? Doesn’t often happen and if it does, it’s when we need assistance of some kind. So when we do finally speak to a service agent, it can make or break our impression of the brand as a whole: If it’s fantastic, we’ll remain loyal, but if it’s terrible, we may shift our...

Let’s be honest, when it comes to startups, focusing on creating your brand values and an enviable startup culture may not be your number 1 priority. This is understandable as there is a near endless stream of daily tasks to accomplish. Most Founders intuitively start with a mental checklist. This often includes (important) aspects, such as: Reaching a product-market fit Raising seed funding ...