Reading time: 5 refreshing minutes
The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That is not the case.
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Reading time: 5 inspiring minutes
When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential Disrupt 100 report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Almost a third (32%) of the firms listed are based in the UK. London, the major startup hub, unsurprisingly is being ranked number 1 in the European Digital City index.
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If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Check them out!
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Reading Time: 3 very important minutes
Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost?
There’s no question that inbound is well-worth the effort and investment: it brings in the highest quality prospects, pays out the best returns and is important for supporting long-lasting growth. However, it’s not meant to be a stand-alone strategy. Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy.
“Content may be king, but the details are in the pawns.” - Jamie Pitman for White Hat Media
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Reading Time: Less than 3 minutes
Last week, industry experts from all around the world came together for a one-day conference in Tel-Aviv, Israel. The conference presented 10 speakers, of whom each shared their unique prescriptive on content marketing along side case studies and campaign results.
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Reading Time: The most important 8 min of your week
B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their movements and personalize user experience as much as possible.
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Reading Time: 8 great minutes
Account-based marketing (ABM) or inbound marketing, which way should you go? Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well.
With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue.
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The GDPR is upon us and marketers should take notice if they haven’t already. If you store the personal data of EU citizens, regardless of where your company and its databases are located, you must adhere to the new guidelines.
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If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?
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Reading Time: 10 unfelt mins
When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits.
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