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Tech Marketing Blog

Marketing Envy & Converto Merge to Rid the B2B Tech Marketing World of S%#T Marketing

  DL;DR:  Marketing Envy and Converto will be operating from under one roof from here on out. Our mission is to free the B2B tech world of S%#T marketing, that delivers questionable business results!  The combined team of 20+ marketers and automation specialists are geared up to do precisely that. We’ll provide B2B tech companies with the strategy, technology and operations they need to launch...
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Biggest Mistakes CMOs Make with Their B2B Content Strategy and How to Avoid Them

Strong B2B content has the power to boost lead generation, increase conversions, and even raise lifetime customer value, yet most B2B companies struggle to achieve success with the content they create.  Despite the fact that 89% of decision-makers say content influences their perception of a company, 29% also say that most of what they read is mediocre or poor. At the same time, 94% of companies...
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How B2B CMOs are Marketing Through a Crisis

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Although let’s be honest, nothing could have prepared any of us for marketing during COVID-19. So...
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Huge Thumbs Up: Hubspot has Changed the Way Offline Events are Reported

For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s  something a lot of people witnessed but refused to acknowledge its existence*. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It wasn’t easy to figure out which type of event they came...
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How to Stop Annoying CISOs

The most common "buyer persona" I have is the CISO. But I don't hang out with CISOs. Most marketers don't. (We hang out with other marketers and complain about sales teams. Obviously 😉.) This makes actually understanding their pain points and marketing effectively a challenge. So to close this knowledge gap, I started listening religiously to the CISO/Security Vendor Relationship Series podcast.
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