Tech & Startup Marketing

Are You Presenting Relevant B2B Marketing KPIs to Your Board?

Reading time: 5 very beneficial minutes

At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability. As CMOs increasingly come under pressure to account for exactly how their activities contribute to furthering business objectives, reporting becomes a crucial concern.

Our Clients' 2017 B2B Marketing Achievements

As we kick off another year, we want to part from 2017 by celebrating our clients' enviable marketing achievements.

2018 is going to be an exciting and eventful year in B2B marketing, with marketing automation becoming more critical for attracting and nurturing leads, the GDPR coming into force in May and the efficiency of ABM increasing. We look forward to helping our clients perfect their marketing strategies and tactics while still shooting for the best results. 

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Reading time: The most important 10 minutes of your week

Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. If you are one of those, in a few months time you risk being fined up to €20 million.

Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy

Reading time: 5 refreshing minutes

The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are  faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That is not the case.

10 Most Promising B2B Startups in the UK for 2018

 Reading time: 5 inspiring minutes

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential Disrupt 100 report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Almost a third (32%) of the firms listed are based in the UK. London, the major startup hub, unsurprisingly is being ranked number 1 in the European Digital City index.

13 Best Cybersecurity Resources to Keep You Up-To-Date

If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Check them out!

The Holy Trinity: Inbound, PPC and Social Media Marketing

Reading Time: 3 very important minutes

Marketing has come a long way since the “old days” of cold pitching, interruptive messaging and “hard-sell” persuasion techniques. Or has it? There’s little doubt that a softer approach to lead generation and pulling in the crowds has proven its powers, but does, inbound marketing rule the roost?

There’s no question that inbound is well-worth the effort and investment: it brings in the highest quality prospects, pays out the best returns and is important for supporting long-lasting growth. However, it’s not meant to be a stand-alone strategy. Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy.

“Content may be king, but the details are in the pawns.” - Jamie Pitman for White Hat Media

Content Israel 2017 - Recap and Highlights

Reading Time: Less than 3 minutes

Last week, industry experts from all around the world came together for a one-day conference in Tel-Aviv, Israel. The conference presented 10 speakers, of whom each shared their unique prescriptive on content marketing along side case studies and campaign results.

Heatmaps: B2B marketers’ secret weapon for conversion optimization

Reading Time: The most important 8 min of your week

B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their movements and personalize user experience as much as possible.

Account Based Marketing vs Inbound Approach: Everything B2B Marketers Need To Know

Reading Time: 8 great minutes

Account-based marketing (ABM) or inbound marketing, which way should you go?  Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well.

With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue.