Tech & Startup Marketing

Intro to GDPR and Why It Matters to Marketers

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. On May 25th, 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover.

GDPR for Marketers: Join Us for a Meetup in Tel Aviv

GDPR is less than two months away. By now, we’ve all heard of it, but many marketers are still unsure of the implications. What is GDPR and why is it so important? How will GDPR affect your PPC and growth hacking activities? What should you be doing right now to get all your marketing processes GDPR-ready?

12 Cybersecurity Trade Shows Not To Be Missed in 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018.

Key B2B Marketing Trends To Keep An Eye On In 2018

Reading time: 7 very informative minutes

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Read on!

Are You Presenting Relevant B2B Marketing KPIs to Your Board?

Reading time: 5 very beneficial minutes

At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability. As CMOs increasingly come under pressure to account for exactly how their activities contribute to furthering business objectives, reporting becomes a crucial concern.

Our Clients' 2017 B2B Marketing Achievements

As we kick off another year, we want to part from 2017 by celebrating our clients' enviable marketing achievements.

2018 is going to be an exciting and eventful year in B2B marketing, with marketing automation becoming more critical for attracting and nurturing leads, the GDPR coming into force in May and the efficiency of ABM increasing. We look forward to helping our clients perfect their marketing strategies and tactics while still shooting for the best results. 

41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Reading time: The most important 10 minutes of your week

Are you ready for GDPR? If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. If you are one of those, in a few months time you risk being fined up to €20 million.

Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy

Reading time: 5 refreshing minutes

The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are  faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That is not the case.

10 Most Promising B2B Startups in the UK for 2018

 Reading time: 5 inspiring minutes

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential Disrupt 100 report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Almost a third (32%) of the firms listed are based in the UK. London, the major startup hub, unsurprisingly is being ranked number 1 in the European Digital City index.

13 Best Cybersecurity Resources to Keep You Up-To-Date

If you're a part of the cybersecurity ecosystem, you know that it’s a rapidly evolving and challenging work environment. Fortunately for us there are experienced professionals out there who keep an eye on developments and share their knowledge. We’ve asked leading cybersecurity experts who they turn to for their news and inspiration and compiled a list of the best of the best cybersecurity resources. Check them out!