Tech & Startup Marketing

Does your startup really need a CMO?

Originally posted on CIO Magazine: Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Second, many CMOs simply aren’t cut for the “rolling up the sleeves” type of work that you’ll need them to do initially. Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Assess your real needs first.

LinkedIn is Bringing Hashtags Back - Leveraging the New Tool to Increase Awareness

After a while of hearing rumors about LinkedIn’s plan to focus on content, the day has finally arrived! If you’re lucky enough to be a part of the early roll out, you might have noticed new suggestions on the left side of your feed. But before you run to check it out, remember that us marketers have a history of abusing very useful tools; let’s try to treat this one differently.

Top 12 Cybersecurity Thought Leaders to Follow

As a successful digital agency that works with a number of cybersecurity clients we are often asked for the secrets of our marketing success. While we are not in the business of giving away our recipes (‘cos there aren’t any magic potions), one golden rule we do implement is following and engaging thought leaders on social channels.

PPC: In-House or Outsourced? How to Choose The Best Option For You

Not sure whether to do your PPC in-house or to hire an agency to manage it for you? This article analyzes the pros and cons of each option so that you can make the best decision for your business.

The Frustrations of a Cybersecurity CMO

Thanks to omnipresent security threats, cybersecurity CMOs no longer need to demonstrate the importance for companies to get proactive about their company’s cybersecurity resilience. Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established and veteran vendors, carving out a new and nuanced message.

Intro to GDPR and Why It Matters to Marketers

If you think Mark Zuckerberg is the only one facing privacy policy challenges lately, think again. On May 25th, 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. Failure to comply can result in a penalty up to €20 million or 4 percent of the company’s global annual turnover.

GDPR for Marketers: Join Us for a Meetup in Tel Aviv

GDPR is less than two months away. By now, we’ve all heard of it, but many marketers are still unsure of the implications. What is GDPR and why is it so important? How will GDPR affect your PPC and growth hacking activities? What should you be doing right now to get all your marketing processes GDPR-ready?

12 Cybersecurity Trade Shows Not To Be Missed in 2018

Overwhelmed with the number of cybersecurity industry conferences on offer? Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018.

Key B2B Marketing Trends To Keep An Eye On In 2018

Reading time: 7 very informative minutes

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Read on!

Are You Presenting Relevant B2B Marketing KPIs to Your Board?

Reading time: 5 very beneficial minutes

At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability. As CMOs increasingly come under pressure to account for exactly how their activities contribute to furthering business objectives, reporting becomes a crucial concern.