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Tech Marketing Blog

Down the Reddit Hole: A B2B Marketer Guide

A One of a Kind Content Platform Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". Today, Reddit is huge, with over 33 million users logging almost 1.7 billion visits in July 2019 alone.  As a refresher, Reddit is divided into subreddits (over 130,000 of them!), with each subreddit...
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PART 2 - Thinking like a VC: What Happens After the Investment

In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.  In Part 2, Yuval shares his unique perspective on finding, assessing, and investing in a promising startup. And crucially, what happens after the investment.  ...
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From A to Z - A Cyber Security Glossary For B2B Marketers

Everyone's back from summer break and feeling extra motivated, right? So, I felt this was the right time to help my fellow marketers brush up on their cyber security terminology.  Like the nature of cyber threats themselves, the jargon is constantly evolving and it’s important to stay informed. Here's my list of important, confusing, or emerging terms you should know. Advanced Persistent Threat...
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LinkedIn LeadGen Tips for Cyber Security Marketers

With 645 million members worldwide, LinkedIn is officially the best place on the planet to network in the professional space. The platform is experiencing more engagement than ever, which makes it the perfect time to start devoting some budget there to get your share of attention from the cyber security professionals on the network. Using LinkedIn's lead generation tools smartly can set your...
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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014: Source: Google Trends Part 1: The Why, What, and Why When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit...
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