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The Top 25 Cyber Security Trade Shows for 2020

  To help you narrow down your travel list, we gathered our must-attend cyber security trade shows in 2020.  1. SANS Cyber Threat Intelligence Summit  January 20-27, 2020 / Arlington, VA   The two-day SANS Cyber Threat Intelligence summit brings together leading cyber threat intelligence experts and analysts to share their insights, experience, and knowledge.  A combination of networking events,...
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Top 21 Cyber Security Experts You Need to Follow in 2020

Here are our picks for the top 20 cyber security experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. 1. Jeff Barr  As if he needs an intro, Jeff is a core member of the team that developed AWS, and is now the VP and chief evangelist at AWS. He’s committed to continuing education from both sides of the desk. He blogs at the AWS blog and Medium
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The Real Struggle of Aligning Sales with Marketing

Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016:  “Marketing will always consider Sales to be lazy bonus-driven zealots who would sell their grandma to hit their sales target this quarter....
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Why We Love BrightTalk Webinars

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all...
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Why PR tends to get confused with Inbound Marketing

Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. In the midst of this B2B marketing whirlwind, it’s easy to muddle up...
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