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Tech Marketing Blog

Top 3 Video Marketing Platforms: Which Did We Choose?

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day. Need I say more? As a marketing agency, we have a growing need to create videos...
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Top Cybersecurity Trade Shows for 2019 – Mark Your Calendars

There’s never enough hours in the day. We know. But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads So here’s a list of our all-time...
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Content Marketing Agency vs. Inbound Marketing Agency: Which Do You Need?

If you think these are just interchangeable terms, we’d like to set the record straight. Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company. Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better...
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How Much Should You Be Paying Your Marketing Agency?

If you’ve decided to hire a marketing agency, that’s great news on making a decision and getting ready to move forward. The next step though, in our experience, is perhaps the most potentially disruptive part in the process because this is the point you’ve gotta make final decisions about what you really need, and how much to pay. And then, of course, you have to be sure that the price quote...
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Which Type of Lead Gen Agency Will Deliver MQLs?

Many companies make the mistake of assuming more leads for less money is always the best option. The reality is that lead generation agencies use different strategies to achieve their goals. The quantitative approach is all about numbers. You pay X number of dollars for Y amount of leads (or a commitment to a minimum) in order to see results as quickly as possible. The qualitative approach...
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