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LinkedIn LeadGen Tips for Cyber Security Marketers

With 645 million members worldwide, LinkedIn is officially the best place on the planet to network in the professional space. The platform is experiencing more engagement than ever, which makes it the perfect time to start devoting some budget there to get your share of attention from the cyber security professionals on the network. Using LinkedIn's lead generation tools smartly can set your...
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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014: Source: Google Trends Part 1: The Why, What, and Why When it comes to marketing, cyber security companies face an uphill climb to stand out. In Amit...
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Are Your Company’s Social Media Activities Breaking the Law?

Most startups know their industry inside and out, but they’re not experts when it comes to the law. It’s easier than you might think to cross a line that leads to a lawsuit for copyright infringement or reputational harm offenses, like libel, slander, and violation of privacy.  The risk is even higher on social media. If this happens to your business, the repercussions can be severe, from lost...
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PART 1 - Thinking like a Venture Capitalist

In the 1990s, the Internet bubble was expanding, prompting a wave of tech startups in Israel and globally that continued well after it burst. These startups brought new energy and ingenuity to the venture capitalist (VC) scene, with investors facing a glut of eager startups that needed to be assessed, understood, and guided through their lifecycle.    We’re familiar with the startup perspective,...
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Celebrating 5 Years and 116 Clients of Marketing Envy

If someone would have told me 5 years ago that this is where we would be, I would have given them a Valium and told them to chill the heck out. Blood, sweat, and tears and truck loads of fun later, these are our key takeaways. Note: Blog is written together with my partner, Amit Lavi. I write in singular first person instead of, ‘we’ in the hope that it sounds a little less cheesy… So, where are...
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