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This past month has been full of new improvements from LinkedIn, especially for B2B advertisers and we’re all about the “How tos”. This time LinkedIn have released a Matched Audiences tool, which allows further custom audience targeting. Basically, this means we have more targeting options, but most of all, we now can (finally!) remarketing our website visitors and selected audiences. So let’s get down to it.

1. As always, the first thing you need to do is place the LinkedIn Insight Tag on all of your website pages.

2. You can then create custom audiences based on past website traffic.

3. You have the option to create audiences based on lists of accounts, by uploading a CSV file of the account email. The list must consist of at least 300 people and no more than 30k.

4. When it’s time to create your campaign, you can choose to retarget or/and target specific audiences.

Check out this video for more information about the Matched Audiences tool on LinkedIn.

Happy targeting!