Tech & Startup Marketing

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Reading Time: 6 easy minutes 

Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. As the leads generated through content marketing are filtered through the marketing funnel, the attraction of inbound marketing model becomes obvious to everyone involved.

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Content Marketing Lead Generation B2B Marketing

In-House Marketing vs. Marketing Agency: New Research Reveals Why 96% of Companies Have Already Decided

In-House Marketing vs. Marketing Agency: New Research Reveals Why 96% of Companies Have Already Decided

Reading time:  Approx 3.5 min

To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency?

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Outsource Marketing vs. In-house B2B Marketing

Who is Your B2B Buyer Persona? A Startup Guide

Who is Your B2B Buyer Persona? A Startup Guide

Reading time: 4 mins

Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.

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Startup Marketing B2B Marketing Buyer Personas

7 Startups Beating the Incumbent with Great B2B Content Marketing

7 Startups Beating the Incumbent with Great B2B Content Marketing

Reading time: 5 mins

This blog was originally posted on Outbrain.com.

It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for companies of all sizes looking to make an impact on their industries.

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Content Marketing Startup Marketing B2B Marketing

10 Tips for Marketing Your B2B Startup on Reddit

10 Tips for Marketing Your B2B Startup on Reddit

Reading Time: 7 mind blowing minutes!

Nowadays, it’s common sense that a Facebook and a LinkedIn profile are must-have marketing assets for B2B startups. I’m certain that you already have presence on all major networks -  Facebook, Twitter, LinkedIn, Instagram... you name it. But what about promoting your startup on Reddit?

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Startup Marketing B2B Marketing Reddit

B2B Marketing Influencer Marketing Cybersecurity Marketing

5 Examples of B2B Thank You Pages That Convert

5 Examples of B2B Thank You Pages That Convert

Reading time:  6 minutes of your time. It's worth it!

When your leads give you their contact information and enter your brand’s buyer journey, it’s an investment of trust on their part. The natural thing for you to do (assuming you were raised properly) is to say “thank you!”.

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B2B Marketing Inbound Marketing

You’re Gonna Have to Work for It! Lead Nurturing for B2B Marketers

You’re Gonna Have to Work for It! Lead Nurturing for B2B Marketers

Reading time: 4 minutes - easy!

We’ve all heard the old maxim, “People buy from people they know, like and trust.” Unfortunately for the over-eager marketer, these things take time.

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B2B Marketing Lead nurturing

How Much is Your Lead Worth? Lead Scoring for B2B Marketers

How Much is Your Lead Worth? Lead Scoring for B2B Marketers

Reading time: Take 5!

How much time do your organization’s sales people spend talking to qualified leads? The number may shock you. 

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B2B Marketing Lead Scoring

Does Influencer Marketing for B2B Really Work? When It's Done Right

Does Influencer Marketing for B2B Really Work? When It's Done Right

Reading time:  Take 3.5 min

It’s not what you know, it’s who you know.

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B2B Marketing Influencer Marketing

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