Tech & Startup Marketing

CyberWeek 2017: Proven Advice from Cybersecurity Experts

CyberWeek 2017: Proven Advice from Cybersecurity Experts

 Reading time: secure 5 mins of your time

CyberWeek concluded with a bang. Marketing Envy’s own “Grill the Experts” meetup, where you had the chance to ask our guest experts the tough questions.

Whether you are trying to raise that next round, reach out to analysts for coverage or grab more leads you are not the only one. Startups trying to stand out in the crowded cybersecurity space need the secret sauce, and what better way to get it than asking cybersecurity veterans?

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Cybersecurity Marketing Cyber Week 2017

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Newsjacking Cybersecurity Breaches: Good Practice or Bad Form?

Reading time: A mere 4 mins

WannaCry is the latest in the long string of high-profile cyberattacks to splash doomsday scenarios all over the news. Ashley Maddison, Target, Sony, Tesco and Yahoo, among others, have caused quite a stir across the cybersecurity community. But WannaCry stood out even among those breaches due to its immense reach and massive scale, impacting over 10,000 organizations and 200,000 individuals in over 150 countries.

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Startup Marketing Newsjacking Cybersecurity Marketing

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

Reading time: 4 mins

1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.

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PPC for B2B Cybersecurity Marketing LinkedIn for B2B

9 Must Read UK Cybersecurity Blogs

9 Must Read UK Cybersecurity Blogs

Reading time: between 3-15, up to you. 

While the USA and Israel have enjoyed the spotlight of cybersecurity’s hall of fame for over a decade, it appears that the new kid on the block has been working diligently to catch up and enjoy some of that market share. This is of course, the UK.

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Content Marketing Cybersecurity Marketing

9 Cybersecurity Trade Shows Not To Be Missed

9 Cybersecurity Trade Shows Not To Be Missed

Reading time: A quick and easy 4 minutes..

Cybersecurity trade shows are a great opportunity to learn from the experts and network with professionals in the nonstop industry of cybersecurity. With so many events taking place year-round, attending every show, conference and expo on the calendar is simply impossible.

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Trade Show Cybersecurity Marketing

Top 10 IoT Security Blogs You've Been Looking For

Top 10 IoT Security Blogs You've Been Looking For

Reading Time: A fun 4 minutes!

IoT. The more it evolves, the more it will change the way we live our day to day lives. But as always, especially when it comes to technology (have you seen the new Black Mirror?), great power comes with great responsibility in the form of IoT security.

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Cybersecurity Marketing IoT Security

B2B Marketing Influencer Marketing Cybersecurity Marketing

Top Cybersecurity Blogs You Should Follow... Religiously

Top Cybersecurity Blogs You Should Follow... Religiously

Cybersecurity is such a rapidly changing industry, it’s hard to keep up. That’s why I rely on these sources for the best insights and most up-to-date information. Better yet, I know they won’t shroud their own products in shameless self-promotion. They take their craft, this industry and the art of information dissemination seriously.

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Influencer Marketing Cybersecurity Marketing

How to Survive The Cybersecurity Funding Slump

How to Survive The Cybersecurity Funding Slump

Reading time: Just 3 minutes of your time!

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Cybersecurity Marketing

The Cybersecurity Marketing Funnel - The Palo Alto Example

The Cybersecurity Marketing Funnel - The Palo Alto Example

Reading time: 6 minutes not to be missed!

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Cybersecurity Marketing

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