Tech & Startup Marketing

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Content Marketing Mistakes Many Tech Companies Are Making. Still.

Reading Time: 6 easy minutes 

Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. As the leads generated through content marketing are filtered through the marketing funnel, the attraction of inbound marketing model becomes obvious to everyone involved.

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Content Marketing Lead Generation B2B Marketing

7 Website Optimization No Brainers for B2B Lead Generation

7 Website Optimization No Brainers for B2B Lead Generation

Reading time: 4 breezy mins

Popups tend to get a bad rep, in our opinion, quite undeservingly. Gone are the days when pop ups were synonymous with mere noise polluting your website and annoying your audience.

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Lead Generation Marketing tools

An IT Marketing Guide to SaaS and Cloud Tech Lead Generation

An IT Marketing Guide to SaaS and Cloud Tech Lead Generation

Reading time: 5 mins.

If you want new leads (and obviously you do), your offers have to shine. In the SaaS world, there will likely be more than $270 billion in product and service sales between 2015- 2020, and that means relentlessly fierce competition. Cutting through the noise means making offers that are simply too good to pass up.

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Lead Generation

PPC for B2B - Best Practices for Lead Generation

PPC for B2B - Best Practices for Lead Generation

Reading time: approx 4 mins

Pay Per Click (PPC) campaigns - if executed with the customer’s needs, concerns and pain points in mind - can create the right kind of awareness around brands, products and offerings.  This, however, is only true when keeping your target audience in mind every step of the way - or funnel, as we like to say in marketing. In this blog, we’ll delve into how your cyber security startup can derive maximum marketing return on investment (ROI) from a measured and customer-focused PPC campaign.

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Lead Generation PPC for B2B

6 Trade Show Follow Up Tips: Guaranteed To Pump Your Lead Generation

6 Trade Show Follow Up Tips: Guaranteed To Pump Your Lead Generation

Reading time: A quick 2.5 minutes, to get your day started!

So, you’ve been pitching your solution and networking non-stop for five days straight at a not-to-be-missed trade show, and feel pretty proud of your legs’ ability to remain standing; but all that shop-talk has taken its toll and you feel a well-earned break is in order - not so fast. I’m sorry to break it to you, but now is the money time, trade show follow ups. Allowing too much time to pass between that initial handshake and engaging your new contacts can seriously undermine your objective to turn them into sales qualified leads. In fact, this is the period where all that hard work is about to pay dividends.

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Trade Show Lead Generation

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