Tech & Startup Marketing

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Reading time: 3 great mins

This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there.

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LinkedIn for B2B Website personalization for B2B

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

7 Steps to Successful Cybersecurity Lead Gen on LinkedIn

Reading time: 4 mins

1,500. That’s the approximate number of competitors every cybersecurity lead generation campaign you launch faces. And it’s not like a target audience of CISOs and CSOs is an easy one to impress.

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PPC for B2B Cybersecurity Marketing LinkedIn for B2B

Remarketing on LinkedIn for B2B - How to

Remarketing on LinkedIn for B2B - How to

Reading Time: 3 mins

This past month has been full of new improvements from LinkedIn, especially for B2B advertisers and we’re all about the “How tos”. This time LinkedIn have released a Matched Audiences tool, which allows further custom audience targeting. Basically, this means we have more targeting options, but most of all, we now can (finally!) remarketing our website visitors and selected audiences. So let’s get down to it.

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PPC for B2B LinkedIn for B2B

LinkedIn Lead Generation Forms - How To

LinkedIn Lead Generation Forms - How To

Reading time: 2 mins

In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of support for any integrations and lack of new features, made it always a very pale version of Facebook.

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LinkedIn for B2B New Features

5 Ways to Use LinkedIn to Grow Your B2B Startup

5 Ways to Use LinkedIn to Grow Your B2B Startup

Reading time: 3 mins

Whether you’re the CMO of an enterprise platform or of a budding startup, generating leads is rarely easy.  With 450 million users, LinkedIn has taken the slot as the social platform notorious for connecting professionals across multiple industries, no surprise there. However, it has also become crowded and competitive and it’s important for a startup (especially) to learn how to stand out. 68.9% of salespeople use LinkedIn for lead development, and In order to cut through the horde of businesses, you need to do more to better leverage LinkedIn as a powerful B2B marketing tool. We’ve done the legwork for you. 

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Startup Marketing LinkedIn for B2B

Facebook vs. LinkedIn - Who Will Rule the B2B World?

Facebook vs. LinkedIn - Who Will Rule the B2B World?

Reading time: 6 minutes to really get it down

The B2B marketing game is highly competitive with everyone wanting a piece of the game. But over the last few years, LinkedIn has easily been the main and only ‘real’ player in the digital B2B marketing space. We even wrote about a blog about its game changing targeting and monitoring features, just last month.  

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Facebook for B2B PPC for B2B LinkedIn for B2B

B2B Lead Generation: LinkedIn is Changing the Marketing Game…Again

B2B Lead Generation: LinkedIn is Changing the Marketing Game…Again

Reading time:  Approx 3.5 min

In the world of B2B marketing, LinkedIn is more than a place to connect with colleagues and find new opportunities. It’s a forum for reaching the customers valuable to your business. It took the social media game for business context to a whole new level, so much so that 94% of all B2B marketers use it as their primary source of social media marketing.

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B2B Marketing PPC for B2B LinkedIn for B2B

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