Tech & Startup Marketing

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Reading time: 3 great mins

This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads brings them there.

Read More

LinkedIn for B2B Website personalization for B2B

How It’s Done: Personalize Your Website to Boost Conversions

How It’s Done: Personalize Your Website to Boost Conversions

By Assaf Dudai

Reading time: 6 inspiring minutes

The era of personalization, if you haven’t noticed thus far, is upon us. Actually it’s been lurking for quite a while; an Adobe survey conducted all the way back in 2014 found that one-third of marketers said personalization would be key moving forward. What has happened in the two-plus years since?

Read More

Website personalization for B2B

Sign Up For Updates

Sign up for HubSpot trial
B2b_transparent.png